As the world observes Earth Day 2025, the global tyre sector is under renewed scrutiny (and celebration) for its growing commitment to sustainable manufacturing and climate-conscious innovation.
Leading manufacturers are pushing forward with next-gen materials, circular economy models, and low-emission facilities. From dandelion-derived rubber to tyres made from recycled PET bottles, the sector’s race toward decarbonisation is reshaping how tyres are designed, produced, and recovered.
Here, Tyre News Media profiles some of the the companies and technologies steering this transformation.
Continental continues to lead with alternative raw materials and renewable energy use. Its Taraxagum dandelion rubber offers a local alternative to traditional rubber imports, while its Korbach and Lousado plants have achieved ISCC PLUS certification and carbon-neutral status, respectively. Continental targets over 40% sustainable materials by 2030, aiming for full sustainability by 2050.
Michelin is making notable strides in sustainable R&D, unveiling a road-approved tyre made from 45% bio-based and recycled materials. With a 2050 target of fully sustainable tyres, the company is focused on sourcing renewable raw materials and reducing dependency on fossil-derived inputs.
Bridgestone has reached nearly 40% recycled and renewable content in its tyre portfolio. Its Turanza EV tyre highlights this shift, combining sustainable rubber with advanced EV performance requirements. The firm is also progressing toward carbon-neutral production at priority facilities using mass balance and ISCC methods.
Nokian is constructing the world’s first zero-carbon tyre factory, supported by its ISCC PLUS-certified sourcing strategy. With a 2030 ambition to reach 50% renewable or recycled content, the company is positioning itself as a climate leader in tyre manufacturing.
Chinese manufacturer Triangle Tire has implemented sustainability targets across energy, materials, and operations. Achievements include:
Triangle is also investing in bio-based additives and has been recognised for its contributions to sustainable design and community reforestation.
BKT has embraced a full-spectrum approach to sustainability. Key highlights:
Broader sector efforts are converging under initiatives like the Tire Industry Project (TIP), uniting manufacturers on shared sustainability goals.
Common strategies include:
This Earth Day underscores how the tyre industry is becoming a key player in the global transition to a circular, low-carbon economy. Manufacturers are rethinking raw materials, retooling production, and responding to pressure from OEMs, regulators, and consumers alike.
With implications across EV tyres, retreading, OEM supply chains, and off-road markets, sustainability is fast becoming a universal metric of performance in the tyre sector.
If you're a tyre manufacturer working toward decarbonisation, circularity, or sustainable materials, Tyre News Media would like to hear from you.
📩 Contact our editorial team: info@tyrenews.co.uk
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