Vaculug has announced the promotion of Mark Holloway to the newly created role of Head of Sustainability and Compliance. The appointment follows five years of internal leadership by Holloway as Business Process and Excellence Manager and comes shortly after Vaculug became the first tyre retreader in Europe to achieve B Corporation (B Corp) certification.
The move signals a strategic shift within the company to embed environmental and social governance at the core of its operations.
In his new position, Holloway will oversee all sustainability initiatives and ensure ongoing compliance with environmental regulations. He will work closely with the senior leadership team to implement sustainability strategies that reduce Vaculug’s environmental footprint while reinforcing ethical and responsible business practices across the organisation.
Managing Director Jorge Crespo praised Holloway’s strategic capabilities and commitment to continuous improvement, noting that his promotion will help strengthen Vaculug’s broader corporate responsibility agenda.
Holloway’s appointment builds on Vaculug’s recent B Corp certification — a milestone that underscores the company’s adherence to rigorous environmental and social performance standards. The certification reflects a long-standing focus on sustainable tyre retreading, ethical supply chains, and stakeholder accountability.
Holloway said the certification was a “natural progression” for the company, reinforcing its commitment to making a positive industry and societal impact.
Vaculug’s strategic focus on sustainability aligns with wider tyre industry trends, particularly in commercial vehicle and retreading sectors. As fleets face growing pressure to reduce carbon emissions, Vaculug’s ESG-driven leadership structure positions the company to support operators looking for cost-effective, environmentally responsible solutions. The move also reflects a broader shift toward integrating sustainability leadership into core operations, rather than siloing it in separate functions.
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