French medium- and long-distance running champion Yann Schrub has signed a two-year brand sponsorship agreement with Apollo Tyres, the company has announced. The 28-year-old athlete will help promote the Vredestein premium passenger car tyre brand through social media posts, personal appearances, and participation in the annual Vredestein-backed Les 20km de Paris, a mass-participation run that starts and finishes by the Eiffel Tower.
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This new partnership with Schrub is part of a broader sports marketing programme developed for the Vredestein brand. Vredestein’s sports sponsorship portfolio also includes major sporting events and teams such as the World Alpine Ski Championships, Manchester United Football Club, and the 1000 Miglia classic road rally series.
Schrub, a two-time French national champion, is set to represent his country in the 10,000 metres at the 2024 Paris Olympics next month. He is already familiar with the Vredestein brand, having won the Les 20km de Paris in 2022. Apollo Tyres secured Vredestein’s sponsorship of the iconic race in 2022, during its 44th anniversary, and the brand will remain the title sponsor until at least 2026.
In mid-June, Schrub secured a silver medal in the men’s 10,000–metre race at the 2024 European Athletic Championships, positioning him well for a strong bid at Olympic glory. In addition to his track achievements, he is currently ranked fourth in the world in men’s cross-country.
“As I head into my first Olympics – hosted in my home country – I am thrilled to partner with Apollo Tyres and the Vredestein brand,” Schrub said. “There is a very natural fit as they share my focus on performance, and I’m excited about how we can work together in this crucial year and beyond.”
Schrub will also compete in the 2024 Les 20km de Paris in October, lining up alongside approximately 25,000 elite and amateur runners.
Yves Pouliquen, Vice President Commercial at Apollo Tyres, expressed his enthusiasm for the partnership: “Yann perfectly represents what the Vredestein brand stands for. Becoming a world-class athlete takes tenacity and the ability to be ‘always pushing forward’, and Yann shares the same dedication towards achieving maximum performance, no matter what the conditions.”
The collaboration between Yann Schrub and Apollo Tyres underscores the synergy between peak athletic performance and high-quality automotive products, promising a dynamic partnership that will resonate with both sports and automotive enthusiasts.
