2024 has been a milestone year for Tyre News Media. The platform, which includes www.tyrenews.co.uk and www.tyre.news, proudly reached over 360,000 active users and surpassed 503,000 sessions, we also generated 2.32 million impressions for our advertising partners.
These impressive figures underscore Tyre News Media’s rapid rise as the go-to online portal for tyre industry news.
This remarkable growth reflects the platform’s dedication to delivering high-quality, subscription-free content tailored for industry professionals, tyre enthusiasts, and end-users alike. Feedback from readers has consistently highlighted that Tyre News’s open-access model is a key driver of its popularity, making vital insights and updates in the tyre industry easily accessible to all.
As the industry evolves, Tyre News Media has taken bold steps in 2024 to promote sustainability and align with the eco-conscious values of its audience and partners. Here’s a look at some of the platform’s impactful initiatives:
Joining the Fight Against Plastic Pollution
In August 2024, Tyre News Media launched a campaign to combat plastic pollution in the tyre industry. The platform joined the #PlasticFree movement to raise awareness about the environmental challenges posed by plastic waste in tyres and tyre packaging. This initiative has resonated with readers, further cementing Tyre News Media’s role as a voice for positive change.
(Read more: Plastic-Free Campaign)
Offsetting CO2 Emissions
Sustainability took centre stage again in October 2024, when Tyre News Media offset 4.98 tonnes of CO2 through a partnership with Tree-Nation. By funding tree-planting projects worldwide, the platform directly contributed to reducing its environmental footprint and inspired others in the industry to follow suit.
(Read more: CO2 Offsetting Partnership)
Sustainable Tyre Advertising Solutions
Tyre News Media is also revolutionising tyre industry advertising by enabling partners to offset the carbon footprint of their campaigns through sustainability-focused initiatives. By offering eco-conscious advertising options, Tyre News Media has set a benchmark for promoting environmentally responsible practices across the tyre industry.
(Read more: Sustainable Advertising)
Tyre News Media is proud to be an independent publication, which allows us to deliver unbiased, relevant, and comprehensive news to our growing audience. Our team’s commitment to keeping industry professionals, tyre enthusiasts, and end-users informed drives everything we do.
In 2024 we have generated 2.32+ million impressions for our advertising partners.
If you're interested in partnering with us, you can view our 2025 advertising rates and packages here - https://www.tyrenews.co.uk/opportunities or by contacting us directly at info@tyrenews.co.uk
The achievements of 2024 are just the beginning. With an ever-growing readership and a steadfast commitment to providing relevant, up-to-date news, Tyre News Media is positioned to remain at the forefront of the tyre industry’s digital landscape. Whether you’re a manufacturer, fleet operator, or tyre enthusiast, Tyre News Media ensures you’re always one step ahead.
From breaking news to forward-thinking industry trends, our subscriber section keeps you informed, engaged, and ahead of the competition.
