Supertracker, a leading name in wheel alignment equipment, has launched its ‘Proudly British’ campaign – an initiative that places renewed emphasis on British manufacturing and local workshop support.
The campaign underscores Supertracker’s long-standing commitment to the UK automotive sector. Now part of fellow British company Straightset, the Hampshire-based manufacturer is strengthening its message at a time when many in the industry are seeking reliable, homegrown solutions.
With over 30 years of experience in the wheel alignment market, Supertracker’s ‘Proudly British’ initiative reflects its continued investment in local manufacturing, product development and technical support. The brand’s focus is clear: to meet the specific needs of UK garages and workshops with equipment that is engineered and built on home soil.
Since being acquired by Straightset three years ago, Supertracker has been working to futureproof its operations. Investments have included the introduction of green laser technology, designed to improve visibility and accuracy in typical UK workshop environments.
“Our investment in green laser technology for our alignment systems, for example, addresses the real-world conditions our customers work in daily,” explained Andrew Bates, Managing Director of Supertracker.
In response to the growing variety of tyre sizes in the UK market, Supertracker has also introduced larger hanger castings and developed a range of storage options to suit different workshop layouts.
Beyond product improvements, the company has expanded its national support network and now offers one of the most comprehensive wheel alignment servicing coverages in the UK. It has also invested in training facilities and strengthened compliance procedures, including third-party calibration across its equipment range.
“This is what British manufacturing is about – precision, reliability and a direct link to the needs of the UK market,” added Bates. “Our ability to respond quickly to industry feedback, without long delays or overseas lead times, sets us apart.”
The campaign aims to remind UK workshops that British-made engineering continues to deliver practical, tailored solutions – and that Supertracker remains a trusted partner for the future of wheel alignment.
The Commercial Vehicle Show 2025
Supertracker will be showcasing its full line-up of wheel alignment equipment at two major industry events this year: The Commercial Vehicle Show (April 29 – May 1, Stand 5/B38) and Automechanika Birmingham (June 3–5, Hall 18, Stand X78).
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