NEXEN TIRE, a leading global tire manufacturer, has secured a significant milestone by supplying original equipment (OE) tires for the Hyundai Palisade, the flagship SUV of Hyundai Motor Company. The chosen tire, the ‘N’FERA Supreme S,’ is an all-season high-performance tire engineered to deliver superior ride comfort and stability.
This marks the first time that NEXEN TIRE has supplied OE tires for the Hyundai Palisade, highlighting the company’s growing reputation in the premium vehicle segment. As the global demand for SUVs and high-end vehicles rises, NEXEN TIRE continues to expand its presence in the OE market with its advanced tire technologies and premium product lineup.
The ‘N’FERA Supreme S’ incorporates state-of-the-art technologies, including artificial intelligence (AI) and big data analytics, to enhance driving performance and comfort. Notably, its AI-driven tread pattern reduces road noise and vibrations, improving ride quality for long-distance and high-speed driving.
To further enhance stability and handling, the tire features a 4D compound and load distribution technology, ensuring optimal grip even under demanding driving conditions. Additionally, pattern shape retention technology has been applied to maintain performance even when the tire is 50% worn, extending its lifespan and reliability.
An aerodynamic sidewall design has also been implemented to reduce air resistance, which helps improve fuel efficiency—an essential factor for modern SUVs that prioritize both power and economy.
NEXEN TIRE has been steadily expanding its collaboration with global automakers, including Hyundai, to strengthen its brand recognition worldwide. Since 2012, the company has supplied OE tires to major car manufacturers in Europe and the United States, solidifying its position as a trusted supplier in the industry.
“Being chosen as the OE tire supplier for the Palisade, overcoming competition with leading global tire manufacturers, is an encouraging milestone,” said Travis Kang, Global CEO of NEXEN TIRE. “We will increase our global competitiveness through strategic relationships with Hyundai Motor Company and other automakers.”
With this latest OE supply deal, NEXEN TIRE continues to demonstrate its commitment to innovation and its ability to meet the demanding requirements of flagship vehicles like the Hyundai Palisade. The company’s strategic focus on high-value tire technology is paving the way for further expansion in the premium automotive market.
Which Hyundai model will use NEXEN TIRE’s OE tires?
The Hyundai Palisade, Hyundai’s flagship SUV.
What tire model is being supplied?
The ‘N’FERA Supreme S,’ an all-season high-performance tire.
What advanced technologies are used in the tire?
AI-driven noise reduction, 4D compound for grip, load distribution technology, and an aerodynamic sidewall.
How does the tire improve driving performance?
It enhances stability, reduces road noise and vibrations, and improves fuel efficiency.
What does this partnership mean for NEXEN TIRE?
It strengthens NEXEN TIRE’s position as a premium OE tire supplier and expands its global market presence.
From breaking news to forward-thinking industry trends, our subscriber section keeps you informed, engaged, and ahead of the competition.
