NEXEN TIRE is leveraging its superior technology and brand by actively participating in top-tier motorsports and sponsoring European football clubs.
NEXEN TIRE's racing teams achieved a triple podium finish in the Super 6000 class of the 2024 O-NE Superrace Championship. This success underscores the exceptional performance of their ultra-high performance (UHP) tires, N’FERA SS01 and SW01. These victories demonstrate the brand's technological advancements and its ability to thrive under extreme conditions.
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NEXEN TIRE is the Official Tour Partner for Manchester City FC's pre-season tour in the USA. This collaboration, featuring NEXEN's logo on the team's uniforms and LED advertising during matches, enhances the brand's visibility in North America. Their partnership, established in 2015, includes various marketing initiatives like YouTube content and football academies.
In Europe, NEXEN TIRE is intensifying its partnerships with Bundesliga clubs and extending its collaboration with SK Slavia Praha in the Czech Republic. These efforts align with the recent expansion of NEXEN's European plant in Zatec, which now boasts a production capacity of 11 million tires annually. This strategic move supports NEXEN's aim to increase market share in Europe, accounting for over 30% of its global sales.
NEXEN TIRE's representative stated, "We are conducting various activities to communicate with global customers. We will continue to collaborate with global partners to promote our excellent technology and brand on the world stage."
