Linglong Tire is once again standing side by side with VfL Wolfsburg for the Bundesliga Diversity Match Day, taking place on Saturday, 29 March 2025, during the club’s home fixture against 1. FC Heidenheim at the Volkswagen Arena.
This marks the eighth time VfL Wolfsburg has participated in the Bundesliga’s initiative celebrating diversity, inclusion, and respect across football. The club’s players will take to the pitch wearing special edition kits featuring the logos of Volkswagen and Linglong Tire prominently displayed in the colours of the rainbow — a clear symbol of unity and support for the LGBTQ+ community.
This year, the campaign sends a particularly focused message against hate speech — both online and in stadiums. According to the club and Linglong Tire, hate is no longer a marginal issue but one that is increasingly affecting players, fans and officials alike. The escalation of online abuse, threats and discrimination has made digital and physical football spaces more hostile.
“Hate online and offline is no longer a marginal phenomenon,” said a statement released in advance of the match. “Words have power: What starts as a comment on social networks can hurt people, intimidate them and divide them.”
Linglong Tire and VfL Wolfsburg are calling for a stand against verbal abuse and discrimination, urging a collective return to the core values of sport — passion, emotion, fairness and community.
A long-time backer of VfL Wolfsburg, Linglong Tire has been involved with the club since 2014 and remains its top partner, official tyre partner, and sleeve sponsor. The Chinese tyre manufacturer is also closely involved in supporting the club’s women’s team, who are the reigning German Cup holders.
Beyond football, Linglong Tire engages in a variety of corporate social responsibility initiatives in collaboration with Wolfsburg United. As an official climate partner, Linglong is also involved in environmental projects aimed at contributing to global climate protection goals.
In addition to its German partnership, Linglong Tire holds global tyre partner status with European football giants Real Madrid and Chelsea FC, underlining its growing presence and alignment with sport-led social impact worldwide.
What is the Bundesliga Diversity Match Day?
An annual initiative that promotes inclusion, fairness and respect within football, both on and off the pitch.
When and where will it take place in 2025?
Saturday, 29 March 2025, at the Volkswagen Arena during VfL Wolfsburg’s home game against 1. FC Heidenheim.
What role does Linglong Tire play?
Linglong is the club’s top partner and sleeve sponsor. Its logo will appear in rainbow colours on the players’ jerseys to symbolise support for diversity.
What message is being highlighted this year?
A strong stance against online and offline hate speech, calling for greater respect and responsibility in football communities.
How long has Linglong supported VfL Wolfsburg?
Since 2014, with involvement across both men’s and women’s teams, and wider CSR and environmental initiatives.
Are they involved in other football partnerships?
Yes, Linglong Tire is also a global tyre partner with Real Madrid and Chelsea FC.
From breaking news to forward-thinking industry trends, our subscriber section keeps you informed, engaged, and ahead of the competition.
