Kumho Tire Signs Multi-Year Sponsorship Agreement with Stade Toulousain
Kumho Tire France has signed a premium sponsorship agreement with Stade Toulousain, one of Europe’s most prestigious rugby clubs, extending until the 2027-2028 season. The partnership aligns Kumho Tire with a sporting powerhouse, enabling the South Korean manufacturer to boost its brand recognition across global markets.
Stade Toulousain, celebrated for its unmatched record in rugby, has claimed 23 victories in France’s premier TOP 14 league, including the 2023-2024 title, and holds six European Rugby Champions Cup titles. Known for its strategic gameplay and fan following, the TOP 14 league attracts an average of nearly 15,000 spectators per game, making it one of Europe’s most popular rugby competitions.
Under this sponsorship deal, Kumho’s logo will appear prominently on Stade Toulousain’s player kits, LED screen boards at the Stade Ernest-Wallon stadium, and the team’s online platforms, including its website and social media. Additionally, the partnership includes co-branded events and promotional activities aimed at fostering closer engagement with Stade Toulousain’s dedicated fan base.
Tony Gangseung Lee, Senior Executive Vice President of Kumho Tire's European Sales Division, expressed enthusiasm for the collaboration:
"We are excited to forge a premium partnership with Stade Toulousain, a renowned French club, in a sport that is hugely popular in Europe. We will leverage this partnership to enhance our brand recognition in global markets, including France, and work across multiple fronts to strengthen our position as a premium brand."
This partnership is part of Kumho Tire’s broader strategy to connect with customers worldwide through high-profile sports sponsorships. The company already boasts collaborations with football clubs such as AC Milan, Tottenham Hotspur, Eintracht Frankfurt, and FK Mladá Boleslav, reinforcing its image as a premium tyre manufacturer.
Kumho’s sponsorship with Stade Toulousain underscores its commitment to building brand value through strategic marketing investments and partnerships in the global sports arena.
Who has Kumho Tire partnered with?
Kumho Tire has partnered with Stade Toulousain, a top rugby club in France.
How long does the sponsorship last?
The agreement spans three and a half years, covering the 2024-2025 to 2027-2028 seasons.
What will Kumho’s sponsorship include?
Kumho’s logo will appear on player kits, LED boards at the Stade Ernest-Wallon, and the team’s website and social media. Joint events and promotions will also be organised.
Why is this partnership significant?
This partnership will enhance Kumho’s brand presence globally, particularly in France and Europe, while connecting with rugby’s vast fanbase.
Does Kumho sponsor other sports teams?
Yes, Kumho also sponsors AC Milan, Tottenham Hotspur, Eintracht Frankfurt, and FK Mladá Boleslav.
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