Cheadle Hulme-based haulier David Bratt & Sons has reported significant reductions in fleet downtime and enhanced efficiency after switching to an exclusive Michelin tyre policy.
The transport company, which operates a fleet of 70 trucks and 80 trailers, moved to Michelin tyres on the advice of service provider Quinton Tyres and Michelin Business Territory Manager, Matthew Parkinson.
Since making the switch from a rival tyre manufacturer, David Bratt & Sons has experienced a clear improvement in vehicle performance and a marked reduction in breakdowns.
David Bratt, Joint Managing Director, commented:
"We’re into our third year running only Michelin tyres now, and the reduction in breakdowns and resulting downtime across the fleet is clear to see. Despite the initial additional cost of opting for a premium product, the decision has proved a very good one for our business. Michelin tyres are built better than any others on the market, they are durable and stand the test of time – ultimately helping to keep our trucks on the road, deliveries on time and our customers happy."
The company utilises a variety of Michelin products to suit its diverse transport needs. The fleet's tractor units run on MICHELIN X Multi tyres, while its rigid vehicles are equipped with the more robust MICHELIN X Works and MICHELIN X Multi HD D tyres. The trailers feature 385/65 R22.5 MICHELIN Remix XZY3 tyres, all covered by Michelin’s accidental damage guarantee.
This guarantee offers significant financial protection, providing refunds for tyres damaged before they are 50% worn. Depending on the tyre's wear, operators can receive up to a full refund, giving fleet managers peace of mind.
The accidental damage guarantee, provided at no additional cost, has been a game-changer for the company, particularly given the nature of its work in the construction industry. The fleet frequently operates on off-road sites, where tyres are at higher risk of damage.
Bratt added:
"The additional protection of the guarantee is a huge benefit to us. A lot of our haulage work is for the construction industry. The trucks are running a good distance out on the road but then delivering off-road onto building sites, so we need that combination of a good quality tyre in terms of fuel efficiency and one that is tough enough to handle that off-road work too. Michelin ticks all the boxes."
David Bratt & Sons follows a Michelin multi-life policy to ensure maximum performance from every tyre. The multi-life approach involves retreading and regrooving tyres to extend their life cycle, enhancing sustainability and cost-effectiveness.
Founded in the 1950s by the late David Bratt, the company has grown from a single-vehicle operation to a leading haulier in the North West. Today, it offers warehousing and haulage services with a versatile fleet, including flatbed, curtainside, forklift, and crane-equipped vehicles.
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