KENDA has announced the appointment of two new UK distributors, Velobrands and Greyville, both of whom will have tyre and innertube stock from Wednesday, May 15.

The new partnerships are part of KENDA’s multi-channel approach for re-entering the UK market after its long-standing partner Moore Large ceased trading in 2023.

Pim Ramselaar, sales manager for KENDA Europe Bicycle in the UK: “From very early discussions with Velobrands and Greyville we knew they were the right fit because they share many of our values and goals as a brand. We look forward to the journey ahead with both companies and know that there is a strong future for KENDA in the UK.”

KENDA's decision to appoint two established distributors demonstrates its renewed commitment to the UK market. Previously available in the UK until last year, the brand is now making a comeback with sought-after models like the Small Block 8, the Flintridge and the Hellkat.