HiQ Study Reveals Drivers in the North Hit Hardest by Cost of Living Crisis

New research conducted by HiQ Tyres & Autocare has revealed that drivers in Northern England are significantly more likely to keep their tyres beyond the legal wear limit, raising concerns about road safety in the region. The study suggests that the ongoing cost of living crisis may be influencing drivers' decisions, leading to an increased risk of fines, penalty points, and MOT failures.

HiQ Study Reveals Drivers in the North Hit Hardest by Cost of Living Crisis
HiQ Study Reveals Drivers in the North Hit Hardest by Cost of Living Crisis
August 29, 2024

As financial pressures mount, it appears that some motorists are skipping vital vehicle maintenance, particularly in Northern England. The research, which analysed data from over 13,800 tyre changes, focused on the proportion of tyres being replaced due to tread depth falling below the legal threshold of 1.6mm.

Northern Regions See Higher Rates of Tyre Wear-Related Changes

The study found that 36% of tyre changes across the UK were due to excessive wear, with a noticeable divide between the North and South. In Northern regions, including the North East, North West, Scotland, and Yorkshire, the proportion of wear-related tyre changes was 40%—nearly 74% higher than in the South, where the figure was 23%. The Midlands fell in between, with 33% of tyre changes attributed to excessive wear.

This disparity highlights a growing concern that drivers in the North may be delaying necessary tyre replacements due to economic challenges, potentially compromising road safety.

Importance of Regular Tyre Maintenance

HiQ Tyres & Autocare, one of the leading tyre, car servicing, and MOT test franchises in the UK, urges drivers to replace their tyres before they reach the legal limit of 1.6mm tread depth. Driving on worn tyres not only increases the risk of accidents but also carries severe legal penalties.

According to the DVLA, drivers caught with tyres below the legal tread depth could face fines of up to £2,500 per tyre and three penalty points on their licence. If all four tyres are found to be dangerous, the total fine could reach £10,000, with twelve licence points—a serious consequence that could lead to a driving ban.

Craig Sprigmore, Goodyear Retail Director UK & Ireland, stressed the importance of tyre safety: “We observed a stark contrast between the North and South of the UK with the data we collected from our stores across the country. It’s crucial to everyone’s safety on the road that tyres are replaced at the recommended level. If you are unsure, visit a local HiQ store and speak to one of our tyre experts for fair advice.”

HiQ operates more than 160 stores nationwide, offering a full range of tyres and servicing for various vehicles. Backed by global tyre brand Goodyear, HiQ remains committed to ensuring the safety of all motorists on UK roads.