Goodyear has unveiled plans to expand its premium winter tyre, the UltraGrip Performance 3, throughout 2024. This award-winning tyre has already demonstrated outstanding performance across Europe, thanks to its cutting-edge technology. The expansion will see more than 40 new SKUs entering the market, with many already available to customers, significantly increasing Goodyear’s presence in the winter tyre segment.
In response to shifting market trends towards larger rim sizes, 90% of the new UltraGrip Performance 3 sizes will be 19-inch and above. This strategic move ensures compatibility with a wide range of modern vehicles, including popular electric vehicles (EVs) such as the Volkswagen ID.7 Tourer, Renault 5 E-Tech, Porsche Taycan, and BMW i5. The tyre’s design incorporates features that enhance efficiency and reduce interior noise, making it ideal for the latest vehicles on the market.
The Goodyear UltraGrip Performance 3 is renowned for its exceptional grip and performance during winter driving conditions. Its superior performance is attributed to Goodyear’s innovative technologies, including Snow Protect Technology and Wet Grip+ Technology, which optimise the tyre for winter conditions. This has earned the tyre numerous accolades, including the prestigious titles of “Eco-Master” and “Green Tire” from Auto Bild in 2023.
Not only does the UltraGrip Performance 3 excel in extreme winter conditions, but it also offers enhanced comfort and convenience. The Goodyear SoundComfort2 technology dampens road noise, providing a quieter driving experience. Additionally, the Goodyear SealTech2 feature can effectively seal tread penetrations of up to 5mm in diameter, offering drivers greater peace of mind.
Sonia Leneveu, Director Marketing Consumer Europe at Goodyear, expressed the company’s commitment to the UltraGrip Performance 3 line extension. She stated, “Goodyear has committed to investing further in one of its latest winter tyres. The increase in available sizes is a testament to the popularity and performance of the product. The advanced technologies all add to the appeal of this tyre, which has already been recognised in the industry as one of the best winter tyres available.”
Goodyear’s continued investment in the UltraGrip Performance 3 highlights its dedication to meeting the evolving needs of the market. By expanding the range of available sizes and incorporating advanced technologies, Goodyear is poised to strengthen its position in the winter tyre segment and provide drivers with a reliable, high-performance tyre for winter conditions.
As the winter season approaches, drivers across Europe can look forward to enhanced safety, performance, and comfort with the Goodyear UltraGrip Performance 3.
