The partnership is built around the motto “Performance, Precision and Reliability,” reflecting core values that resonate both on the football pitch and on the roads. As part of this collaboration, Falken’s branding will be showcased on more than 240 metres of perimeter LED displays at the Mercedes-Benz Arena during VfB Stuttgart's home games. Additionally, the Falken logo will be visible on two static banners located in the Cannstatter and Untertürkheimer Kurve grandstands, ensuring maximum exposure to both stadium-goers and television audiences.

Falken's involvement goes beyond mere visibility. The sponsorship package includes an extensive hospitality programme, offering unique experiences and preferential conditions to Falken's customers and partners. This allows Falken to deepen relationships with its clientele by providing exclusive opportunities tied to the football club.

Markus Bögner, Managing Director, President, and CSO of Falken Tyre Europe GmbH, expressed his excitement about the partnership, stating, “We are proud to become an official partner of VfB Stuttgart. This partnership brings together performance, quality and above all passion. The collaboration notably creates value added for our customers in terms of the preferential conditions and experiences we can gain with this partnership.”

VfB Stuttgart has a rich history in German football, with five national championship titles, three DFB Cup victories, and two UEFA Cup final appearances. The club’s signature white and red colours are well-recognised throughout the country and beyond.

For Falken, this partnership is an opportunity to connect with football fans who share a passion for precision, reliability, and top-tier performance—values that are at the heart of Falken’s brand ethos.

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