Continental, renowned for its robust sponsorship portfolio in cycle racing, is set to enhance its visibility by becoming a principal sponsor and the official tire partner for this year’s Giro d’Italia.
The announcement comes ahead of the prestigious Tour de France, which begins on June 29. According to Giorgio Cattaneo, PR & Communications Manager at Continental Italia, both the Tour de France and Giro d’Italia are seminal events in the global cycling calendar, celebrated for their rich traditions.
In its role as the tire supplier, Continental will equip the official support vehicles at the Giro d’Italia with its advanced AllSeasonContact 2 tires. These tires are designed to ensure optimal safety and performance in all weather conditions, crucial for the demanding routes of these high-profile races. This strategic move aims to garner significant media exposure for Continental, leveraging the emotionally charged atmosphere of these popular sporting events.
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