Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has introduced the Potenza Sport A, marking a significant step forward in its sustainability efforts. This innovative tyre is the first in Bridgestone’s portfolio to be mass-produced with 55% ISCC PLUS certified recycled and renewable materials. This certification ensures greater transparency and traceability of alternative feedstocks across the entire supply chain, from origin to end customer.
The ISCC PLUS (International Sustainability and Carbon Certification) is an internationally recognised standard that promotes sustainable sourcing practices, enabling industries to track renewable and recycled material usage. By achieving this certification for the Potenza Sport A, Bridgestone demonstrates its commitment to reducing its environmental impact while driving innovation within the tyre industry.
The introduction of the Potenza Sport A is part of Bridgestone’s broader sustainability strategy. The company has set an ambitious goal to use 100% sustainable materials across all its products by 2050.
Steven De Bock, Vice President Original Equipment at Bridgestone EMEA, highlighted the importance of this launch, stating:
“The Bridgestone Potenza Sport A is a great example of Bridgestone’s innovation capabilities and commitment to sustainability. This achievement marks another significant milestone as we accelerate our progress toward using 100% sustainable materials in our products by 2050 and beyond. Driving sustainable innovation, we are proud to mass-produce a tyre incorporating such a high percentage of ISCC PLUS certified recycled and renewable materials. This launch furthers the adoption of a circular economy in our business.”
The Potenza Sport A is designed not just to deliver premium performance, but to align with the principles of a circular economy—a model focused on maximising the lifecycle of resources by reusing, recycling, and regenerating materials. By incorporating 55% ISCC PLUS certified materials, Bridgestone is actively promoting resource efficiency while offering a sustainable tyre choice for consumers.
Bridgestone’s dedication to innovation is evident in its continuous efforts to develop cutting-edge tyre technologies that align with environmental standards. With the Potenza Sport A, the company takes a significant step forward in creating more eco-friendly products without compromising on performance or quality.
The launch of the Potenza Sport A underscores Bridgestone’s leadership in combining sustainable innovation with premium tyre performance. As the company continues to drive towards its long-term sustainability goals, this tyre is a testament to Bridgestone’s commitment to a greener future. With the automotive industry placing increased emphasis on eco-friendly practices, Bridgestone’s Potenza Sport A positions itself as a key player in meeting both consumer demands and environmental standards.
