BKT Tires Gear Up for Hollywood

Fans of high-octane action and larger-than-life entertainment are in for a treat as Dwayne “The Rock” Johnson has officially announced a groundbreaking new live-action feature film set in the thrilling universe of Monster Jam. The reveal was made on Friday night at D23, The Ultimate Disney Fan Event, where Johnson took the stage to share his excitement about the project.

BKT is gearing up to play a pivotal role in bringing the world of monster trucks to the big screen.

BKT Tires Gear Up for Hollywood
BKT Tires Gear Up for Hollywood as Dwayne “The Rock” Johnson Teams Up with Monster Jam for Epic New Disney Movie
August 15, 2024

“We got an opportunity here that we could create something that is immersive and cool and fun, and also a live-action experience for our families all around the world, from the POV of these incredible, iconic monster trucks and their very eccentric and crazy drivers,” Johnson said during Disney's panel in Anaheim. “Ladies and gentlemen, ‘Monster Jam’ is gonna be a heck of a ride.”

The film marks a historic collaboration between Feld Entertainment, the parent company of Monster Jam, Seven Bucks Productions—co-founded by Dwayne Johnson—and Walt Disney Studios. Feld Entertainment’s CEO, Juliette Feld Grossman, expressed her enthusiasm for the partnership, saying, “Together, The Rock and Monster Jam are truly As Big As It Gets! We’re thrilled to collaborate with Dwayne Johnson and Walt Disney Studios to take moviegoers into the world of Monster Jam on a high-octane, live-action adventure that will bring the larger-than-life Monster Jam trucks and personalities from the stadium to the screen.”

Monster Jam, known for its adrenaline-pumping motorsport events featuring iconic monster trucks, is a favorite among families and motorsport enthusiasts worldwide. The announcement of a movie set in this universe promises to take the franchise to new heights, blending Hollywood star power with the thrilling spectacle of Monster Jam.

Adding to the excitement, BKT, the official and exclusive tire sponsor of Monster Jam, is also on board for the film. The tire manufacturer, which has been a partner of Monster Jam since 2014, recently extended its collaboration with the motorsport giant through 2031, celebrating a decade of success together.

In response to the movie announcement, BKT shared its excitement, stating, “When the going gets tough, the tough get going—and there's nothing tougher than BKT tires on a Monster Truck! We’re beyond excited that the first-ever live-action Monster Jam film in collaboration with Dwayne ‘The Rock’ Johnson, Seven Bucks, and The Walt Disney Studios is in the pipeline.”

Fans of The Rock and Monster Jam alike can look forward to an action-packed adventure that promises to deliver the thrills and excitement both brands are known for. With the combination of Johnson’s charismatic presence and the larger-than-life monster trucks, “Monster Jam: The Movie” is set to be, as they say, As Big As It Gets!