Big Atom has announced a formal partnership with Tyre Spot, an independent, family-run tyre wholesaler, to manage used tyre disposal across its Northeast sites.
With over 60,000 tyres in stock each day and a wide delivery network, Tyre Spot needed a more efficient solution for handling scrap tyres. The business has now appointed Big Atom as its tyre recycling partner, removing the burden of collection and compliance from its daily operations.
The move is part of a wider push towards creating a circular economy in the UK’s tyre sector. Big Atom collects, shreds and recycles used tyres, transforming them into rubber granules for reuse. Through a system of micro hubs and dedicated drivers, the company offers a ‘plug-and-play’ collection model tailored to wholesalers.
Before this partnership, Tyre Spot faced a range of operational pressures:
▪ Scrap tyres were being transported in delivery vans, reducing efficiency and cleanliness
▪ Managing environmental paperwork was time-consuming
▪ Over-storage of tyres raised fire safety concerns, especially at smaller depots
▪ Drivers were diverted from their core role of customer service during collections
Now, the company has delegated its recycling duties to Big Atom, improving focus and flexibility in its fleet operations.
“Big Atom want to take a headache away from us, which is the scrap tyre, and turn it into a reusable product, which as a bonus ticks our environmental care box,” said Jeff Riley, Sales Manager at Tyre Spot.
The partnership has been running for a year and, according to both parties, has delivered strong results.
“Partnering with Tyre Spot marks an important step for Big Atom as we expand our approach to creating a circular economy for tyres,” said Alexander Guslisty, Founder of Big Atom. “This collaboration exemplifies our commitment to creating a solution for the tyre industry that not only supports environmental goals but also integrates seamlessly into our partners’ operations.”
Tyre Spot’s Joint Managing Director, Johnathon Shaw, added:
“Big Atom has a revolutionary way of looking at the tyre disposal market. It gives us options in the market whereby we can use Big Atom’s service to give our customers extra benefits and gives us an extra string to our bow.”
With dedicated logistics in place and both businesses aligned on sustainability, the partnership has removed key operational barriers for Tyre Spot, while helping Big Atom scale its recycling volumes.
The companies see their collaboration as a model for others in the industry. Efficient, compliant tyre disposal doesn’t have to come at the cost of service quality—and this partnership, built on mutual benefit and environmental responsibility, demonstrates exactly that.
What is the Big Atom and Tyre Spot partnership about?
Big Atom has partnered with Tyre Spot to provide sustainable tyre recycling services across Tyre Spot’s Northeast locations. The agreement allows Tyre Spot to focus on new tyre deliveries while Big Atom handles all scrap tyre collection and recycling.
Why did Tyre Spot choose Big Atom for tyre disposal?
Tyre Spot was facing operational challenges such as:▪ Using clean vans to store waste tyres
▪ Time-consuming environmental paperwork
▪ Over-storage of tyres posing fire risks
Big Atom offered a full-service recycling solution that reduced risk, saved time, and improved fleet efficiency.
How does Big Atom recycle used tyres from Tyre Spot?
Big Atom collects tyres using its own drivers and micro hub system, then shreds and processes the tyres into rubber granules. These are repurposed for use in a circular economy model, reducing waste and supporting UK sustainability goals.
What are the environmental benefits of this tyre recycling service?
▪ Reduced landfill from end-of-life tyres
▪ Tyres converted into reusable raw materials
▪ Improved environmental compliance for tyre wholesalers
▪ Lower carbon impact by using localised collection and recycling
How does the tyre collection process work for Tyre Spot?
Big Atom provides a ‘plug-and-play’ system:▪ Tyres are collected on a schedule using dedicated drivers
▪ No need for Tyre Spot staff to manage disposal
▪ Full traceability and compliance documentation included
This makes tyre disposal easy and stress-free for wholesalers.
How does this partnership support the circular economy in the UK tyre industry?
By transforming waste tyres into raw materials and reducing the environmental burden of disposal, this collaboration helps move the UK tyre industry closer to a circular economy model—where resources are reused rather than discarded.
Who can benefit from Big Atom’s tyre recycling system?
▪ Tyre wholesalers
▪ Garages and service centres
▪ Tyre manufacturers
▪ Other recyclers
Big Atom’s model is designed to scale across the tyre supply chain.
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