Bickers Powersports has announced the appointment of Paul Stokoe as its new Area Sales Manager covering the North West of England and Scotland, reinforcing the company’s presence in key off-road and motorcycle markets.
Stokoe, who brings years of experience across the off-road and bicycle sectors, has a strong background rooted in motocross — both as a competitor and long-time industry professional. His knowledge of the northern and Scottish retail landscape is expected to support the company’s continued engagement with dealers in these regions.
As Area Sales Manager, he will work with customers across a wide territory including Lancashire, Cumbria, Clwyd, Dumfries & Galloway, Strathclyde, Cheshire, Manchester, Flintshire, Staffordshire, Gwynedd, Merseyside, and Renfrewshire. His role includes regular store visits, product updates, and ongoing support for trade customers.
Rob Sheldon, National Sales Manager at Bickers Powersports, said:
“We are pleased to welcome Paul on board; I am confident his skills and expertise will be highly valuable to our team.”
This appointment highlights the company’s focus on maintaining a strong on-the-ground presence and building long-term relationships with dealers. Stokoe will work alongside the wider Bickers customer support team to ensure regional retailers receive consistent advice, updates and service.
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