Jake Rønsholt has concluded his time at Bridgestone following a 12-year tenure that saw him hold multiple key roles and contribute to some of the company’s most significant transformations in the EMEA region.
Rønsholt, who joined the tyre manufacturer in 2012 as General Manager of Corporate & Brand Communication Europe, rose through the ranks to become Vice President of Strategy & Transformation for EMEA in 2020.
During his time at Bridgestone, Rønsholt was widely credited with steering a number of pivotal strategic initiatives, notably the turnaround of the Consumer Tyre business in 2015. More recently, he helped the company respond to market disruption in the wake of COVID-19 and other challenges, contributing to record financial performance in both 2021 and 2022.
His departure signals the end of a chapter defined by transformation, resilience and results-driven leadership.
Rønsholt’s influence at Bridgestone was especially felt in how the company adapted its strategy and operations across a changing market landscape. He was a key driver in redefining the company’s vision and integrating technologies such as AI and machine learning to create forward-looking market models that helped inform business decisions during volatile periods.
In a public statement, Rønsholt reflected on the journey:
“I am immensely proud of what we achieved together, from record-breaking financial results to reshaping the company’s vision for the future.”
Throughout his leadership, Rønsholt emphasised collaboration, purpose and sustainable impact. His focus on aligning teams around clear strategy and shared goals was seen as instrumental in the company's ability to adapt and thrive amid uncertainty.
“I leave with great memories, invaluable lessons, and strong relationships that I will always cherish. Bridgestone will forever remain in my heart. Business is nothing without people!” he wrote.
Prior to Bridgestone, Rønsholt held positions at Unilever Europe in marketing and business development, and holds a Master’s degree in Science of Management from the Solvay Brussels School of Economics and Management.
As for what’s next, Rønsholt remains open to new opportunities in leadership, strategy, or advisory capacities.
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