Hankook has announced a major leadership change with the appointment of Jongseon Ahn and Sanghoon Lee as Executive Directors and Co-CEOs. The decision was approved during the company’s Annual General Meeting and Board of Directors meeting on 26 March, held at its South Korean headquarters.
This dual CEO structure marks a strategic shift for the company, aimed at increasing operational efficiency, strengthening brand value, and accelerating global competitiveness in the premium tyre market.
Jongseon Ahn will head global innovation, R&D, procurement, production, and quality. His role places him at the centre of Hankook’s internal development, operational excellence, and manufacturing strategy.
Sanghoon Lee, meanwhile, will be responsible for global sales and premium innovation marketing, including managing original equipment (OE) supply for new vehicles. His remit is to bolster the unified Hankook brand globally and lead the company’s expansion in international markets.
Both leaders bring deep industry experience to their new roles.
■ Ahn previously served as COO and CEO of Hankook & Company, where he led innovation and growth in the battery sector. Under his leadership, the company saw improved profitability and expanded its global reach in premium AGM batteries.
■ Lee has held regional leadership positions in China and Europe since 2018, playing a key role in elevating Hankook’s global brand positioning. His focus on sales strategy and business performance contributed significantly to revenue growth.
The appointments support Hankook’s broader vision of sustainable growth, responsible management, and a stronger presence in the future mobility sector. By separating responsibilities between innovation and sales, the company aims to make more agile, strategic decisions.
All eight resolutions tabled at the Annual General Meeting were passed, including approval of the consolidated financial statements, amendments to the Articles of Incorporation, and director appointments.
Hankook says it remains committed to enhancing shareholder value and continues to explore new policies to support long-term returns.
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