Goodyear has announced the return of its Drive Results Tour for 2025. The pan-European initiative offers fleet and transport professionals a direct look at the company’s latest tyre technologies and mobility solutions.
Now in its latest edition, the tour will showcase key innovations including the new EQMAX and EQMAX ULTRA tyre ranges, an upgraded TPMS Connect solution, and the company’s expanding Tires-as-a-Service subscription offering.
At the heart of the 2025 Drive Results Tour is Goodyear’s EQMAX and EQMAX ULTRA range, designed to meet the growing performance and sustainability needs of modern fleets.
The new tread compound includes a higher silica content, delivering:▪ Up to 20% better mileage
▪ Up to 6% improvement in rolling resistance compared to previous models
Goodyear also claims that the tyres are made with up to 55% sustainable materials and are Electric Drive Ready – supporting the shift towards more environmentally responsible and future-proof fleet operations.
The tour also highlights Goodyear’s broader Total Mobility offering. A key part of this is the company’s Tires-as-a-Service model – a subscription-based approach combining premium tyres, predictive analytics and a wide service network. According to Goodyear, this setup helps reduce emergency breakdowns and lower fuel consumption, ultimately supporting a better total cost of ownership for fleets.
Meanwhile, Goodyear TPMS Connect takes advantage of new EU rules that mandate tyre pressure monitoring systems (TPMS) in commercial vehicles. The plug-and-play solution allows fleet operators to integrate their OEM-installed TPMS into Goodyear’s ecosystem, enhancing tyre performance monitoring and enabling remote maintenance planning.
In 2025, the Drive Results Tour will appear at leading trade events and the Goodyear FIA European Truck Racing Championship, offering live demonstrations and expert consultations. Goodyear will also deploy its mobile showroom truck across the continent, giving visitors an interactive experience of its full mobility offering, from physical products to digital fleet solutions.
Goodyear Drive Results Vans will extend that reach further, ensuring dealers and fleets in more locations can access hands-on support and tailored insights.
Maciej Szymański, Marketing Director Goodyear Commercial EMEA, said:
"We are thrilled to continue the Drive Results Tour in 2025 and showcase our offering potential impact directly to fleets across Europe. With elements like Goodyear EQMAX and EQMAX ULTRA, Tires-as-a-Service or TPMS Connect, we are taking another step forward in providing smart and efficient products and mobility solutions that can help fleets improve efficiency, reduce operational costs, and meet evolving industry challenges.”
What is the Goodyear Drive Results Tour 2025?
The Goodyear Drive Results Tour 2025 is a Europe-wide roadshow designed to showcase the latest innovations in Goodyear’s Total Mobility offering. It brings fleet tyre technology, digital fleet solutions, and expert consultations directly to transport professionals through live events, industry trade shows, and mobile demonstrations.
What are Goodyear EQMAX and EQMAX ULTRA tyres?
EQMAX and EQMAX ULTRA are Goodyear’s latest truck and bus tyre ranges developed for modern fleet needs. They feature a new tread compound with a higher silica content, offering up to 20% better mileage and up to 6% lower rolling resistance. These tyres are Electric Drive Ready and contain up to 55% sustainable materials.
How can EQMAX tyres improve fleet efficiency?
By extending tyre lifespan and reducing rolling resistance, EQMAX and EQMAX ULTRA help fleets cut fuel consumption and emissions. Their durability also supports fewer replacements and lower overall tyre-related operating costs.
What is Goodyear Tires-as-a-Service and how does it work?
Goodyear Tires-as-a-Service is a subscription-based model that combines premium tyres, predictive data insights, and access to a broad service network. It enables fleets to proactively manage tyre health, reduce emergency breakdowns, and improve cost control through one integrated solution.
What does Goodyear TPMS Connect do?
TPMS Connect is a plug-and-play solution that integrates a fleet’s existing tyre pressure monitoring systems (TPMS) into Goodyear’s digital ecosystem. This allows fleet managers to monitor tyre pressure and temperature in real time, helping to prevent unplanned downtime and optimise vehicle performance.
Is Goodyear TPMS Connect compliant with EU regulations?
Yes. Goodyear TPMS Connect supports compliance with the latest EU regulations requiring TPMS on all new commercial vehicles. It ensures fleets meet legal obligations while gaining operational advantages from improved tyre monitoring.
Where can fleets see Goodyear’s tyre solutions in action in 2025?
The Drive Results Tour will appear at major transport industry events, including the Goodyear FIA European Truck Racing Championship. It also features a mobile showroom truck and Drive Results Vans that visit fleet depots and dealer sites across Europe.
Why is the Drive Results Tour important for fleet managers?
The tour gives fleet operators a practical, hands-on look at the technologies that can reduce fuel costs, increase vehicle uptime, and support sustainability targets. It’s also a direct opportunity to engage with Goodyear experts and tailor solutions to specific operational needs.
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