Specialist recruiter Glen Callum Associates (GCA) has launched ‘Our Aftermarket’, a new campaign designed to promote the diverse career opportunities available within the automotive aftermarket sector. The initiative aims to reshape outdated perceptions and encourage businesses to better showcase the sector as a progressive, long-term career destination.
Central to the campaign is a series of video interviews with key industry leaders. GCA Director Glen Shepherd hosts conversations with:
Each interview shares personal career journeys, highlights progression opportunities, and addresses common misconceptions about the sector.
Historically viewed as a sector focused mainly on mechanical work, GCA's campaign emphasises the industry's evolution. Shepherd explains that the aftermarket now encompasses IT, data, diagnostics, EV technologies, digital transformation, and a range of senior leadership roles. With the UK aftermarket valued at £21 billion, the campaign aims to reposition it as a modern, future-focused sector.
The campaign stresses the importance of recognising the breadth of roles available, from logistics and sales to HR, marketing, and digital media. In the first interview, Duffield discusses how aftermarket businesses mirror the internal structures of other industries, offering broad career prospects for candidates with transferable skills.
GCA urges businesses and trade organisations to take a proactive role in promoting the aftermarket as a sector of choice rather than one people "fall into." Shepherd underlines that talent retention is as crucial as attraction, requiring clear growth pathways, diversity promotion, and an emphasis on the sector’s dynamism, particularly in areas like EV, sustainability, and digital innovation.
The ‘Our Aftermarket’ campaign reflects a broader trend across the tyre and automotive sectors to professionalise recruitment, promote digital skills, and attract a new generation of talent. As tyres and automotive systems become smarter and more connected, sectors like the aftermarket will need to communicate career development opportunities more clearly to remain competitive.
Tagged with: automotive aftermarket careers, Glen Callum Associates, automotive recruitment, smart automotive jobs, EV aftermarket opportunities, talent retention automotive
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