Falken Tyre Europe GmbH has strengthened its presence in motorsport with a landmark sponsorship deal at Nürburgring, assuming naming rights for all section signs along the Nordschleife track.
The agreement includes 31 signs displaying the names of iconic Nordschleife sections, including Caracciola-Karussell, Hatzenbach, and Pflanzgarten, all of which will now feature the Falken logo. This move further cements Falken’s deep-rooted motorsport heritage at one of the world’s most legendary racing circuits.
In addition to the Nordschleife signage, Falken will also sponsor a high-speed right-hand turn on the 5.148km Nürburgring Grand Prix circuit, which will be officially named “Falkenbogen” from the upcoming season. The sponsorship will be highly visible, with a 240-metre-long barrier along this section featuring Falken’s distinctive branding.
Falken’s latest collaboration with Nürburgring builds on its long-standing motorsport involvement, complementing the brand’s extended partnership with ADAC Nordrhein, the organiser of the Nürburgring 24-hour race, until 2028. The company has been a fixture at the event for over 25 years, demonstrating its commitment to endurance racing and the legendary circuit.
Dennis Wilstermann, Assistant Marketing Manager at Falken Tyre Europe GmbH, highlighted the importance of the deal:
“The sponsorship of the Nordschleife track section signs underlines the long-standing, trusting cooperation between Falken and the Nürburgring. We look forward to experiencing more successful years at the ‘Ring, extending Falken’s motorsport history and celebrating the official Falken arch from now on.”
Meanwhile, Christian Stephani, Managing Director of the Nürburgring, emphasised Falken’s special connection with motorsport fans:
“Falken is one of the motorsport brands that fans feel especially connected to. Whether as a racing team in endurance races on the Nordschleife, as a drift team in the Nürburgring Drift Cup or at events such as the Falken Driftshow at the 24-hour race – Falken stands for motorsport passion at the Nürburgring. We are therefore very pleased about this joint commitment, which makes the Falken brand visible all year round, not only on the Nordschleife but also on the Grand Prix circuit. The high standards of the Nürburgring brand and the Falken brand are a perfect match.”
With this move, Falken Tyre is ensuring year-round brand visibility at one of the most famous racetracks in the world. From the legendary Nordschleife to the newly named “Falkenbogen” turn, the brand is firmly reinforcing its status as a key player in high-performance motorsport.
This partnership is not just about sponsorship—it’s a statement of Falken’s dedication to the Nürburgring, a track that has been central to its motorsport DNA for decades.
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