Envoy Tyres, the value tyre brand from Oak Group Holdings, has announced the availability of its new SUV tyre, the Tordera H/T, targeted specifically at independent garages. The move follows the brand’s official launch at The Tire Cologne in June 2024.
The Tordera H/T is designed for SUV drivers who want stable, reliable highway performance without the premium price tag. According to Envoy Tyres, the product delivers a smooth, quiet, and comfortable driving experience, which may appeal to garages looking to offer their customers affordable yet well-engineered options.
The tyre’s development was led in Europe, with Envoy Tyres stating it has been benchmarked against high standards to ensure performance and reliability.
Envoy Tyres' entry into the market reflects an increasing demand from independent garages for competitively priced tyres that still offer quality and durability. The brand’s focus on delivering value products aims to support garages in providing a wider choice to their customers.
The announcement also hints at further growth. Envoy Tyres plans to introduce new all-season products in 2025, broadening its portfolio and giving garages additional options to meet varied customer needs.
The arrival of the Tordera H/T tyre positions Envoy Tyres as a new competitor in the value tyre segment, with the potential to help garages attract cost-conscious drivers without compromising on quality expectations.
■ What has Envoy Tyres launched?
A new SUV tyre option, the Tordera H/T, for independent garages.
■ Who is behind Envoy Tyres?
Envoy Tyres is a value tyre brand from Oak Group Holdings.
■ What is special about the Tordera H/T?
It is designed to deliver smooth, quiet, and stable highway performance.
■ What are Envoy Tyres’ future plans?
The brand plans to expand its range with all-season tyre products in 2025.
■ How will this impact independent garages?
The launch provides garages with a new value tyre option to offer customers.
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