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Davanti Tyres Unveils First Ultra-Ultra High Performance Tyre: The Protoura Sport Evo

Updated
Jan 23, 2025 11:41 PM
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Davanti Tyres, a leading mid-range tyre brand based in the UK, has taken a significant leap forward with the unveiling of the Protoura Sport Evo, its first-ever Ultra-Ultra High Performance (UUHP) tyre. Marking a milestone in the brand's history, the Protoura Sport Evo is also the first Davanti tyre to be both designed and manufactured in Europe, reflecting the company’s commitment to innovation and quality.

A Flagship Redefined

Building on the success of the Protoura Sport range launched in 2021, the Protoura Sport Evo is poised to become the new flagship of Davanti’s summer tyre line-up. Engineered for drivers seeking precision, excitement, and unparalleled performance, the Protoura Sport Evo aims to disrupt the tyre market when it debuts in the second half of 2025.

Manufactured in one of Europe’s most advanced smart factories, the Protoura Sport Evo benefits from cutting-edge manufacturing technologies, ensuring significant improvements in wet and dry handling over its predecessor. The tyre's design and production are bolstered by Davanti’s extensive testing programme, which has earned the brand a strong reputation for quality and reliability.

Key Features of the Protoura Sport Evo

The Protoura Sport Evo introduces several advanced features designed to deliver exceptional driving performance:

  • Enhanced tread design: Optimised for water dispersion, grip, and braking confidence.
  • Specially-engineered silica compound: Offers superior traction and dynamic precision handling.
  • Improved wet and dry handling: Ensures stability and control under all conditions.
  • Deep rim protector technology: Provides enhanced protection for wheels.

A Strategic Move for European Markets

Manufacturing the Protoura Sport Evo in Europe presents significant advantages for Davanti. Near-shore production streamlines supply chains for European customers, facilitates market opportunities, and enhances competitiveness in local markets. This strategic shift underscores Davanti's focus on efficiency and market adaptability.

Peter Cross, Davanti Tyres’ General Manager, highlighted the significance of this launch:

“This truly is a milestone for Davanti Tyres. Not only are we revealing our first Ultra-Ultra High Performance tyre, but we’re also manufacturing this next generation flagship tyre in Europe, which is a first for the brand, too.”

He continued:

“Since Davanti Tyres’ inception in 2015, it has always been about Leading The Way, and nearly 10 years later, that’s how we plan to continue.”

Availability

The Protoura Sport Evo will hit the market in Q3 2025. Until then, interested customers can visit Davanti’s website for updates and explore the current high-performance tyre range.

Q&A

What is the Protoura Sport Evo?
It is Davanti Tyres' first Ultra-Ultra High Performance (UUHP) tyre, designed for precision, performance, and exceptional handling.

What are its standout features?
Advanced tread design for water dispersion, a specially-engineered silica compound for grip, improved handling, and deep rim protector technology.

Where is it manufactured?
The Protoura Sport Evo is the first Davanti tyre to be designed and manufactured in Europe.

When will it be available?
The tyre will be launched in Q3 2025.

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