Bickers, a leading UK distributor in the motorcycles, scooters, ATVs, UTVs, and 4x4s trade, has announced a change in its trading name to Bickers Powersports. The rebrand reflects the company's continued expansion and commitment to serving the UK powersports trade with a stronger market presence.
“We are excited to announce this new chapter for our company. The name Bickers Powersports more accurately reflects our core business and provides a stronger brand identity for our customers,”
Derek McMartin, Managing Director.
Bickers Powersports will continue operating under its existing business structure, ensuring that dealerships and trade customers receive the same high-quality products and service levels they have come to expect. The company remains committed to supplying a wide range of premium and value-driven parts and accessories, including chains, oil, tyres, and specialised bike tools.
The name change is part of a strategic move to align with the evolving powersports industry, with more announcements expected in the near future.
Established in Ipswich in 1975, Bickers Powersports operates from its base in Felixstowe, leveraging its industry expertise and longstanding customer relationships. The company continues to support dealerships across the UK, helping them optimise their stock and sales strategies with a comprehensive product range.
For more information about Bickers Powersports, visit www.bickerspowersports.com or contact the team via email at sales@bickerspowersports.co.uk or phone 01394 604040.
Sign up for our weekly briefing on key developments across the sector.
