NEXEN TIRE, is set to make a significant splash in the world of sports advertising. The company has announced an extension of its brand logo exposure, with its logo set to appear across home and away games in some of the US's most popular sports leagues, including the NBA, MLB, NCAA, and NHL.
Starting from October 24, basketball fans will see the NEXEN TIRE logo displayed courtside in NBA games, as well as on television screens across North America. This strategic move is aimed at reaching the company's primary target markets in the region.
But the NBA is just the beginning. In March 2024, NEXEN TIRE's logo will also be visible among select MLB teams, followed by the NCAA in November 2023. This extensive coverage ensures that the brand will be front and center for millions of sports fans across the country.
Travis Kang, Global CEO of NEXEN TIRE, commented on the company's strategy, saying, "Through partnerships with sports organizations in both US and Europe markets, the tire maker has been expanding brand exposure for years. NEXEN TIRE’s efforts using advertisements exemplify the company’s commitment to harnessing the power of sports and culture to elevate its brand recognition among its consumers and B2B customers."
NEXEN TIRE has also formed partnerships with NHL teams, including the Anaheim Ducks in 2021 and the Chicago Blackhawks in 2022. The company's logo will be prominently featured throughout the 2023-24 NHL season, further solidifying its presence in the world of sports advertising.
