Ceat, has recently joined forces with Marangoni, a renowned player in the tyre retreading industry based in Italy. This strategic partnership aims to introduce innovative and reliable tyre retreading solutions to the Indian market.
Marangoni boasts an impressive 70 years of expertise in the tyre retreading sector and is recognized for developing the groundbreaking Ringtread system. This system is renowned for its splice-less retreading process, ensuring exceptional reliability, superior performance, and extended tyre life.
As part of this collaboration, Marangoni has already established a strong network of franchisees in key regions such as Maharashtra, Tamil Nadu, Kerala, Telangana, Gujarat, Uttar Pradesh, with upcoming locations planned in the National Capital Region and Rajasthan. The primary objective of this partnership is to provide customers with a comprehensive and convenient one-stop solution for all their tyre retreading needs. By combining Ceat's high-quality tyre casings with Marangoni's advanced retreading technology, customers can expect an optimum solution that offers extended tyre life, superior performance, and cost-effectiveness.
Looking ahead, both partners are keen on expanding their franchisee network, thus ensuring broader access to high-quality and reliable retreads that are tailored to meet the specific applications of customers. Depending on the success of this initiative, Ceat and Marangoni are open to the possibility of extending their collaboration to other markets as well.
Lakshmi Narayanan B, CMO of Ceat, said, "Beyond profitability, the partnership also emphasises sustainability by extending tyre life through advanced retreading techniques, making a positive impact on the Transport and Logistics industry's environmental footprint."
Saurav Mukherjee, Senior VP, Global Sales and Supply Chain, Ceat said, "Through this collaboration, we plan to offer a one-stop solution for premium commercial tyre customers, providing top-quality products and services to optimise fleet operations while reducing overall costs."
Matthias Leppert, COO, Marangoni Group said, "This will be an important step to improve the competitiveness of Indian transport companies. Based on this experience Ceat and Marangoni intend to explore common opportunities in other markets too."
Hemant Kaul, CEO, Marangoni South Asia, said, "In a highly demanding CV tyre market, customer needs can be better met by providing an ideal mix of new tyre, retread and service. Ceat's customers will now have access to Marangoni's high-quality retreads while Marangoni's customers who do not already use a Ceat tyre can be attracted to this unique combination."
