The premium tyre market in India is witnessing a significant expansion with the grand opening of a Vredestein brand outlet in Bhopal, central India. Apollo Tyres Ltd, inaugurated this exclusive retail outlet, marking its second venture with the Vredestein brand in the country. Located outside the bustling DB City Mall, Arihant Tyres now offers a specialized space for car and bike enthusiasts to explore the ultra-high-performance tyres from Vredestein.
The inauguration ceremony was graced by Rajesh Dahiya, Vice President, Sales and Service, Apollo Tyres Ltd, and Ashok Jain Pitalia, Proprietor, Arihant Tyres, in the presence of automotive enthusiasts from the region. Speaking about this exciting development, Rajesh Dahiya emphasized Bhopal's growing prominence as a premium tyre market. He highlighted that consumers in the city are increasingly opting for high-performance tyres for their premium cars and superbikes.
"Arihant Tyres, with its rich experience of two decades and a strong customer base across its four outlets in the city, is the perfect partner to showcase the Vredestein product range," Dahiya stated. He expressed confidence in the collaboration's success, anticipating a win-win situation for both Arihant Tyres and Apollo Tyres Ltd.
The Vredestein outlet in Bhopal follows a modern up-market retail format designed to offer customers ample visual appeal, comfort, and convenience. Beyond being a place to buy tyres, it serves as an educational hub where customers can learn about the product's applications and performance before making their final purchase. This approach bridges the gap between tyres, which are often seen as a low-involvement product, and the need for expert guidance in selecting the right tyres for specific vehicles, driving styles, and usage.
Apollo Tyres has been leveraging its extensive network of business partners, particularly premium tier I counters, to promote and sell Vredestein tyres. Bhopal's Arihant Tyres outlet is the second specialist counter of its kind dedicated to Vredestein tyres in India, following the one in Bengaluru.
Vredestein, a premium European brand, manufactures its tyres at Apollo Tyres' state-of-the-art facilities in India. These tyres cater to the premium and luxury segments in passenger cars, delivering the exceptional styling and ultra-high performance that discerning owners of luxury cars and superbikes demand. Additionally, Vredestein's two-wheeler tyres address the growing superbiking segment in India.
With this new outlet, Vredestein is poised to meet the demands of automotive enthusiasts in Bhopal, offering them a premium tyre option that combines style and performance.
