When BMW Group acquired Rolls-Royce Motor Cars in 1997, they faced the challenge of creating a new home for the iconic brand that was fitting of its status and heritage. After careful consideration, Goodwood in Chichester, England was chosen as the perfect location due to its personal connection to Sir Henry Royce, one of the company's co-founders, and its reputation as a hub of international society.
The Home of Rolls-Royce at Goodwood was designed to be no ordinary manufacturing plant. It was to be a place where the world's most desirable super-luxury goods would be designed and hand-built for highly exclusive clients from across the globe. Award-winning architects Nicholas Grimshaw & Partners were commissioned to design the Home of Rolls-Royce, resulting in a striking, contemporary and sustainable building that blended seamlessly into the surrounding landscape and symbolized the innovative, technologically advanced and meticulously crafted products created inside.
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Today, exactly 20 years later, the Home of Rolls-Royce at Goodwood remains the only place in the world where Rolls-Royce motor cars are designed and built by hand. It is also the global headquarters of a business that operates in more than 50 countries worldwide. In 2016, the company opened its Technology and Logistics Centre in Bognor Regis to support Goodwood's highly streamlined, fully integrated manufacturing processes.
As well as a new home, Rolls-Royce also needed a new flagship product to re-establish its position as "The best car in the world". The result was the Phantom, which made its debut in 2003 and marked the beginning of a new era for Rolls-Royce. Since then, the brand has continued to set the standard for super-luxury goods, with a range of highly exclusive and technologically advanced products that are unmatched in quality and craftsmanship.
As we celebrate 20 years at the Home of Rolls-Royce, it's a time to reflect on the brand's achievements and the unwavering commitment to excellence that has defined its success over the past two decades. The Home of Rolls-Royce at Goodwood is a fitting tribute to the brand's heritage and a symbol of its continued success in the years to come.
With a rich history and a bright future ahead, the Home of Rolls-Royce at Goodwood is more than just a manufacturing plant – it's a symbol of the brand's commitment to excellence, innovation, and craftsmanship. Here's to another 20 years of setting the standard for super-luxury goods.
