International News

Yongsheng Rubber Launches TBR China Sales Centre

Updated
Jan 23, 2025 11:31 PM
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Yongsheng Rubber, a prominent tyre manufacturer established in 1986, has announced the launch of its Truck and Bus Radial (TBR) China Sales Centre. This development signifies a key milestone in the company's strategic expansion within China's commercial vehicle tyre market.

The new TBR China Sales Centre was jointly unveiled by Yongsheng's chairman, Liu Zijun, and general manager, Liu Zijiang. The centre integrates the company's domestic sales department, after-sales service department, customer service department, and market technology department, providing a streamlined structure to better serve its customers.

Yongsheng Rubber chairman Liu Zijun and general manager Liu Zijiang. Image: Yongsheng Rubber

Strengthening Market Presence

Yongsheng Rubber's move to establish the TBR China Sales Centre is a clear indication of its commitment to the domestic market. By consolidating essential functions under one roof, the company aims to optimise operations, enhance customer support, and improve its responsiveness to market demands.

This strategic initiative builds on Yongsheng's legacy as a leading player in the tyre manufacturing industry. With nearly four decades of expertise, the company is well-positioned to meet the growing demand for reliable and efficient tyres in China's commercial vehicle sector.

Strategic Focus on Commercial Tyres

Truck and Bus Radial tyres are critical components for commercial vehicles, known for their durability and efficiency. By dedicating resources to a specialised sales centre, Yongsheng Rubber is likely to improve its product offerings, cater to specific customer needs, and solidify its reputation in this competitive market.

Q&A

What is the TBR China Sales Centre?
A dedicated facility launched by Yongsheng Rubber to integrate sales, customer service, and technical support for Truck and Bus Radial (TBR) tyres in China.

Why is this launch significant?
It marks a strategic focus on strengthening Yongsheng Rubber’s presence in the domestic commercial vehicle tyre market.

What departments have been consolidated into the new centre?
The centre includes the domestic sales department, after-sales service department, customer service department, and market technology department.

What are TBR tyres?
Truck and Bus Radial (TBR) tyres are specifically designed for commercial vehicles, offering durability, efficiency, and performance.

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