TyreSafe Welcomes Award-Winning Advocate Sophie Lyden as Speaker for 2025 Briefing

TyreSafe has announced that Sophie Lyden, an award-winning tyre and road safety advocate, will be a featured speaker at this year’s TyreSafe Briefing on 10th June.

Sophie, the founder of Fresh Drivers UK and Manager of Westgate Tyres in Morecambe, has built a strong reputation for promoting tyre safety and road awareness, particularly among new drivers. She will discuss how leveraging social media, engaging with local road safety organisations, and promoting tyre safety can contribute to business success.

Recognised for her commitment to road safety, Sophie received the TyreSafe Online and Social Media Award at last year’s briefing. Her growing online presence has allowed her to connect with a diverse audience, educating motorists on essential vehicle maintenance and road safety issues. In addition, she is a passionate advocate for supporting individuals with garage anxiety, ensuring that all drivers feel confident when it comes to vehicle care.

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Expert Speakers from Across the Road Safety Industry

Alongside Sophie, the event will feature a distinguished panel of speakers, each bringing a wealth of experience in road safety:

• Jamie Hassall (PACTS)
  A road safety expert with over 20 years at National Highways, Jamie has led innovations in driver compliance and enforcement. His work in detecting mobile phone use and close following offences earned him and his team a Prince Michael International Road Safety Award.

• Ruth Purdie OBE (CEO, UKROEd & The Road Safety Trust)
  A former Assistant Chief Constable, Ruth has extensive experience in road policing and strategy, both in the UK and across Europe. She has worked closely with governments, law enforcement, and road safety bodies to implement coordinated safety measures.

• Tony Crook (Lancashire County Council)
  As Lancashire’s Road Safety Manager, Tony leads education and engagement efforts. His experience spans local authority road safety strategy and chairing the Lancashire Road Safety Partnership’s Delivery Group.

• Anne-Marie (National Highways)
  A motorcycle crash survivor, Anne-Marie has dedicated her career to road risk management. She now leads National Highways’ Driving for Better Business Programme, helping organisations manage work-related road safety risks.

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A Must-Attend Event for the Tyre and Road Safety Industry

TyreSafe’s Briefing provides a unique opportunity for industry professionals, road safety campaigners, and tyre retailers to gain expert insights into the latest challenges and solutions in tyre and road safety.

📅 Date: 10th June 2025
📍 Location: TyreSafe Briefing (Online & In-Person)
🎟 Free Registration: Secure your place here

Join the conversation and help drive awareness of tyre safety!

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