TyreSafe has announced that Sophie Lyden, an award-winning tyre and road safety advocate, will be a featured speaker at this year’s TyreSafe Briefing on 10th June.
Sophie, the founder of Fresh Drivers UK and Manager of Westgate Tyres in Morecambe, has built a strong reputation for promoting tyre safety and road awareness, particularly among new drivers. She will discuss how leveraging social media, engaging with local road safety organisations, and promoting tyre safety can contribute to business success.
Recognised for her commitment to road safety, Sophie received the TyreSafe Online and Social Media Award at last year’s briefing. Her growing online presence has allowed her to connect with a diverse audience, educating motorists on essential vehicle maintenance and road safety issues. In addition, she is a passionate advocate for supporting individuals with garage anxiety, ensuring that all drivers feel confident when it comes to vehicle care.
Alongside Sophie, the event will feature a distinguished panel of speakers, each bringing a wealth of experience in road safety:
TyreSafe’s Briefing provides a unique opportunity for industry professionals, road safety campaigners, and tyre retailers to gain expert insights into the latest challenges and solutions in tyre and road safety.
📅 Date: 10th June 2025
📍 Location: TyreSafe Briefing (Online & In-Person)
🎟 Free Registration: Secure your place here
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