Protyre Autocare’s Taunton centre has become the first UK location to adopt Bridgestone's e-CENTRE concept, marking a major step forward in modern tyre retail. Developed in partnership with Ernst & Young, the initiative aims to transform garage operations with a focus on sustainability, customer experience, and community engagement.
The Taunton site is currently being assessed against 85 different criteria, covering aspects such as:
Sustainability measures – including solar panels and responsible recycling
Electric vehicle (EV) servicing – catering to the growing demand for EV maintenance
Enhanced customer experience – providing a modern, educational approach to tyre retail
Community engagement – supporting local charities and initiatives
This move is part of Bridgestone’s £1 million investment, which aims to accredit 150 e-CENTRES across Europe over the next few years, setting a new benchmark for tyre retail excellence.
Bridgestone’s e-CENTRE model is directly aligned with its E8 Commitment, a corporate strategy focusing on eight sustainability pillars, including:
Energy – Promoting renewable energy use in operations
cology – Reducing environmental impact through recycling
Efficiency – Enhancing operational performance with eco-friendly solutions
Recent consumer research highlights the growing demand for sustainable garages:
With the tyre retail industry shifting towards greener practices, e-CENTREs offer an innovative approach to meeting consumer expectations."The e-CENTRE initiative is setting new standards in tyre retail, focusing on sustainability and customer engagement. This is a response to evolving consumer preferences and the growing need for greener automotive solutions.”Bridgestone’s Vision for the FutureThe £1 million e-CENTRE rollout represents one of Bridgestone’s biggest retail investments in recent years. With the Taunton centre leading the UK market, more locations are expected to follow as Bridgestone expands the concept across Europe.By integrating eco-friendly solutions and enhancing service offerings, e-CENTRES are designed to be the future of modern tyre retail—where sustainability, innovation, and community engagement go hand in hand.
"With Bridgestone's investment and commitment to ESG, the e-CENTRE initiative is paving the way for a more sustainable and customer-centric garage experience across the UK and beyond.”
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