The National League clash between Yeovil Town FC and Gateshead FC on January 18, 2025, was more than just a football match—it was also an opportunity for two leading tyre companies to showcase their growing partnership. Massimo Tyres, the official tyre partner of Gateshead FC, and Quedam Tyres & MOT, with strong local ties to Yeovil Town, joined forces as proud co-sponsors of the match at Huish Park.
The closely contested match ended in a 0-0 draw, but the sponsorship event provided an exciting platform for both tyre brands to enhance their collaboration and engage with the local football community.
Delegates from both Massimo Tyres and Quedam Tyres were treated to a two-course hospitality meal, setting the stage for an enjoyable day at Huish Park. As part of the event, they were presented with a framed Yeovil Town FC shirt to commemorate the occasion and had the chance to meet players after the match, further strengthening their ties with the football world.
The sponsorship reflects Massimo Tyres’ broader brand visibility strategy, which includes investments in both football and motorsport sponsorships. The company has experienced remarkable growth within the UK market, crediting much of its success to strategic partnerships like the one with Quedam Tyres & MOT.
Reflecting on the event, a Massimo Tyres spokesperson commented:
“We thoroughly enjoyed co-sponsoring the match at Huish Park with Quedam, and would like to thank Yeovil Town FC for their outstanding hospitality. It was a fantastic opportunity to connect with the local community and celebrate the incredible work Quedam Tyres & MOT have done to support the Massimo brand. We’re looking forward to more exciting developments in 2025 as we continue to strengthen our partnership with Gateshead FC and expand our presence in the UK.”
Similarly, a representative from Quedam Tyres & MOT shared their enthusiasm for the partnership:
“We are proud to be associated with the Massimo brand and have had a wonderful experience at Yeovil Town FC. The event was a great success, and we look forward to many more collaborations in the future.”
As Massimo Tyres continues to gain momentum in the UK market, the company has ambitious plans for 2025, with further sponsorships and initiatives in the pipeline. The partnership with Gateshead FC remains a key element in its long-term brand strategy, reinforcing its commitment to supporting grassroots football and engaging with local communities.
For more information about Massimo Tyres, visit www.massimotyres.com.
To learn more about Quedam Tyres & MOT and their services, head to www.quedamtyresandmot.com.
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