Linglong Tire used this year’s TyreXpo Asia to present a forward-looking portfolio that blended smart manufacturing with sustainability, alongside its major global brand presence.
Held from 12 to 14 March 2025 in Singapore, TyreXpo Asia attracted more than 200 exhibitors from over 90 countries and welcomed over 6,000 trade visitors, reaffirming its position as one of the leading tyre exhibitions in the region.
Linglong, a silver partner of the show, took the stage under the motto "Galloping on Green Fields, Leading the Future with Intelligence", underscoring its ambitions for eco-conscious innovation and digital manufacturing.
Beyond its core Linglong brand, the company showcased a wide range of group brands including Green-Max, Evoluxx, and Atlas, alongside Crosswind and Leao Tire—both of which are also marketed in Europe. The wide product representation reflected the firm’s global strategy and increasing relevance in international markets.
Linglong’s display was centred around its three core product segments—passenger car tyres, commercial vehicle tyres, and OTR (off-the-road) tyres. In particular, attention was drawn to the Master series, which is available in European markets. This includes:
These models reflect the company’s push to align product development with performance, comfort, and environmental concerns.
Alongside its commercial products, Linglong also unveiled a new concept tyre made predominantly from sustainable materials—a tangible preview of its R&D direction. While still in prototype stage, the concept is intended to represent a new generation of tyres that reduce environmental impact while maintaining the safety and quality expected in premium offerings.
Visitors to the Linglong stand were treated to more than tyre technology. In a nod to its high-profile football sponsorships, the stand featured interactive activities with merchandise giveaways from partner clubs Real Madrid, Chelsea FC, and VfL Wolfsburg. A football-themed competition gave attendees a chance to engage with the brand while learning more about its product range.
Linglong used the event to reaffirm its commitment to increased investment in research and development, particularly in sustainable materials and smart manufacturing processes. Company representatives highlighted that upcoming product innovations will be increasingly tailored to the individual needs of consumers, combining safety, efficiency, and environmental performance.
What was Linglong’s theme at TyreXpo Asia 2025?
"Galloping on Green Fields, Leading the Future with Intelligence."
Where was TyreXpo Asia 2025 held?
Singapore, from 12–14 March.
Which tyre segments did Linglong showcase?
Passenger car, commercial vehicle, and OTR tyres.
Which product range featured prominently?
The Master series – including Sport Master, Comfort Master, and Grip Master C/S.
Was any new tech previewed?
Yes – a concept tyre made largely from sustainable materials.
What else stood out at the stand?
Interactive football games and merchandise from club partners Real Madrid, Chelsea FC, and VfL Wolfsburg.
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