ASB Delivery Services has achieved substantial fleet performance gains through a long-term partnership with RAM Tracking, reporting dramatic reductions in accidents, fuel costs, and delivery inefficiencies.
The Leeds-based logistics company operates a fleet of 28 vans and has worked with RAM Tracking for the past nine years. In that time, the introduction of real-time telematics, dash cam technology and driver behaviour analytics has led to what Managing Director Alex Bailo calls “a game-changer” for the business.
A key factor in the improvements has been the use of dash cam systems. The cameras have helped reduce accidents by 90%, while also protecting the company during incident investigations.
“Since using RAM Tracking’s dash cams, we’ve seen a noticeable drop in incidents on the road,” said Alex Bailo. “Our drivers are more aware of their behaviour behind the wheel, and having clear footage means we can quickly resolve any issues that arise.”
With driver behaviour monitored via RAM’s telematics platform, ASB Delivery Services has also achieved 20% fuel savings per van, contributing to over £62,000 in annual savings.
Bailo added: “Being able to track every start and stop along a route is a game-changer. We can see exactly how long each delivery takes, helping us calculate costs more accurately and spot any inefficiencies.”
The technology allows the business to analyse delivery times, improve route planning, and reduce idling or harsh driving. This data-led approach not only helps to cut costs but also supports compliance and environmental targets.
Thanks to more accurate ETAs and improved delivery transparency, the company has maintained a 100% customer satisfaction rating — and, notably, hasn’t missed a delivery in over a decade.
“Thanks to RAM Tracking, we can review completed routes and identify areas for improvement. By analysing how long our drivers spend at each stop, we can also fine-tune delivery schedules, ensuring routes are optimised for both time and fuel efficiency,” Bailo said.
Stuart Small, Chief Business Development Officer at RAM Tracking, commented on the partnership’s success:
“We’re thrilled to see the positive impact our fleet management solutions have had on ASB Delivery Services. It’s rewarding to know that our technology is not only helping them reduce costs and enhance customer satisfaction but also fostering safer driving and more efficient operations.”
For more information about RAM Tracking and its range of solutions, visit https://www.ramtracking.com/
■ How did ASB Delivery Services reduce fleet accidents by 90%?
The company implemented RAM Tracking’s dash cam technology, which promotes safer driving and provides evidence in case of road incidents, significantly reducing accident rates.
■ What telematics system helped cut fuel costs by 20%?
RAM Tracking’s fleet management solutions monitor driver behaviour, helping ASB Delivery Services reduce fuel usage across its fleet of 28 vans.
■ How much money is ASB Delivery Services saving on fleet fuel each year?
By improving driver habits and reducing engine idling, the business is saving over £62,000 annually in fuel costs alone.
■ What tracking features improve customer delivery experience?
Real-time GPS tracking and ETA alerts allow ASB Delivery Services to provide accurate delivery updates, leading to a 100% customer satisfaction rating.
■ How does RAM Tracking improve delivery route planning?
Telematics data helps the company analyse completed routes, stop times and journey efficiency, allowing them to optimise schedules and reduce operating costs.
■ Why is driver behaviour analysis important for fleet efficiency?
By monitoring harsh braking, acceleration and idling, ASB Delivery Services encourages safer and more economical driving, which supports both compliance and sustainability goals.
■ What results has RAM Tracking delivered to ASB Delivery Services over time?
Over a nine-year partnership, RAM Tracking has helped the business cut accidents, save on fuel, optimise delivery routes and maintain perfect delivery reliability.
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