Apollo Tyres has announced the appointment of Parmeshwaran Iyer as its new Chief Supply Chain Officer. Iyer will be responsible for leading and optimising the company's global supply chain operations, ensuring efficiency in demand forecasting, production planning, logistics, and stakeholder coordination. His role will be pivotal in driving operational excellence, improving competitiveness, and supporting sustainable growth across Apollo Tyres' global markets.
Bringing over two decades of experience in supply chain management, Iyer joins Apollo Tyres from Beiersdorf AG, where he previously served as Global Vice President, Digital Supply Chain. In that role, he led the company’s supply chain digitalisation strategy, implementing transformative initiatives across Germany, UAE, Russia, and India.
His expertise spans planning, logistics, customer service, and cost management, with a particular focus on sales and operations planning (S&OP), logistics excellence, and cost-to-serve optimisation. Before driving digital transformation at Beiersdorf, Iyer spearheaded the company’s global competency team, responsible for enhancing supply chain capabilities.
Beyond his work at Beiersdorf, he has held leadership roles at Johnson & Johnson, Total Energies India, and Daikin Airconditioning, overseeing regional supply chain operations for diverse and complex markets, including Sub-Saharan Africa, Russia/CIS, and Southwest Asia.
Iyer’s appointment aligns with Apollo Tyres' broader strategy of enhancing supply chain efficiency through digitalisation and sustainability initiatives. He will be based at the company’s corporate headquarters in Gurugram, India, reporting directly to Neeraj Kanwar, Vice Chairman and Managing Director.
Commenting on the appointment, Neeraj Kanwar said:
“Parmeshwaran is a Global Supply Chain leader who comes with rich experience, having worked in diverse environments. He is committed to promoting creativity, effective problem-solving, and breakthrough results using exceptional communication and leadership skills. He joins us as a key member of the Global Executive Committee.”
Expressing enthusiasm about his new role, Parmeshwaran Iyer stated:
“I am delighted to join this dynamic and growing organisation, which is a leader in product technology and sustainability initiatives. In addition to the digitalisation of supply chain, I will also be focusing on the increased usage of environmentally responsible practices within the overall supply chain network of the organisation.”
With Iyer at the helm, Apollo Tyres aims to leverage digitalisation, improve logistics efficiency, and integrate sustainable supply chain practices. His vast experience in implementing end-to-end supply chain solutions will support Apollo Tyres' global expansion and operational resilience in an increasingly complex market.
As supply chain management continues to be a critical factor in the automotive and tyre industry, Apollo Tyres' strategic move to onboard an industry expert like Iyer underscores its commitment to innovation, efficiency, and sustainability in its global operations.
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