Yokohama Rubber has launched its ADVAN V61, a premium SUV tyre under its flagship ADVAN brand. Designed for midsize to large premium SUVs, including electric and plug-in hybrid models, the ADVAN V61 offers exceptional performance, fuel efficiency, and comfort. Available globally (excluding North America) from February 2025, the tyre has already been approved as original equipment (OE) for leading models like the Lexus RX and Toyota bZ4X.
Dive into the full article below.
If you’d like to stay updated with weekly news directly in your inbox,
subscribe to Tyre News Media today!
The Yokohama Rubber Co., Ltd. has announced the release of its newest premium SUV tyre, the ADVAN V61, under its flagship ADVAN brand. Targeting the expanding midsize to large premium SUV market, the ADVAN V61 will debut in February 2025 in global markets, excluding North America. The initial launch will include 17 sizes ranging from 17 to 22 inches, catering to both the general replacement market and original equipment (OE) fitments for new vehicles.
The ADVAN V61 combines Yokohama’s renowned premium-grade driving performance with an exceptional balance of fuel efficiency, handling stability, and comfort. Designed specifically for premium and electric SUVs, the tyre ensures superior city driving experiences and long-distance touring capabilities, even for heavyweight models.
The ADVAN V61 has already been approved as OE for high-profile vehicles, including:
Deliveries to automobile manufacturers have begun, solidifying the ADVAN V61 as a top-tier choice for premium and electrified SUVs.
Developed using Yokohama’s proprietary HAICoLab AI framework, the ADVAN V61 exemplifies the integration of advanced AI simulation and human expertise. The tyre’s tread pattern, profile, and structure were meticulously optimised to meet diverse performance demands.
Key features include:
The advanced technologies underpinning the ADVAN V61 highlight Yokohama’s commitment to innovation, making it a standout product in its segment.
As part of Yokohama Rubber’s Yokohama Transformation 2026 (YX2026) strategy, the ADVAN V61 plays a central role in driving sales of high-value-added tyres. With plans to expand its size lineup, Yokohama aims to offer a complete range for premium SUV owners worldwide. This strategy aligns with the company's focus on delivering tyres tailored to regional market trends, including increased demand for larger and electric vehicle tyres.
What is the ADVAN V61, and who is it for?
The ADVAN V61 is a premium tyre designed for midsize to large SUVs, including electric and plug-in hybrid models. It offers a high-performance balance of fuel efficiency, stability, and comfort.
Which vehicles feature the ADVAN V61 as original equipment?
Vehicles like the Lexus RX, Mazda CX-80, Toyota bZ4X, and Subaru SOLTERRA feature the ADVAN V61 as OE tyres.
What technology powers the ADVAN V61?
Yokohama leveraged its proprietary HAICoLab AI framework and A.R.T. Mixing Technology to optimise the tyre’s tread, structure, and compound for maximum performance and durability.
