ZC Rubber has proudly announced its partnership with Arsenal Football Club, becoming the club's Official Global Tyre Partner. This alliance, set to commence from December 2, 2023, will span over the next three years, marking a new era in sports marketing and brand visibility.
The collaboration promises to offer ZC Rubber an unparalleled platform to showcase its tyre brands and commitment to global customers. Fans attending Premier League, Emirates FA Cup, and Carabao Cup games at the Emirates Stadium will witness ZC Rubber's significant marketing presence. This includes captivating LED field advertisements, a strong presence on official social media platforms, engaging player interactions, and exclusive club merchandise.
Moreover, ZC Rubber is set to organise exclusive events for its distributors and partners, providing them with a unique opportunity to immerse in the electrifying atmosphere of live football matches at the Emirates Stadium.
This partnership is not just a business venture; it represents ZC Rubber's ambitions for globalisation and its dedication to increasing market share with premium products that emphasise safety, value, and performance. Furthermore, the collaboration echoes a shared vision between ZC Rubber and Arsenal for sustainable development, aiming for a greener and more sustainable future.
Juliet Slot, Arsenal’s Chief Commercial Officer, expressed her excitement about the partnership. "We’re thrilled to announce ZC Rubber as the latest addition to the Arsenal family. ZC Rubber is the seventh new partner we have welcomed in recent months, in addition to key renewals including our front of shirt sponsorship with Emirates. There’s never been a better time to join Arsenal and it’s great to have ZC Rubber with us on our journey." she said.
Echoing this sentiment, Henry Shen, Vice President of ZC Rubber, highlighted the significance of this partnership. "This partnership provides a fantastic opportunity for us to showcase ZC Rubber’s tyre brands and our commitment to global customers. It is our first time to take part in this global campaign with such a well-known club in Premier League enjoying long history and high reputation. Through this collaboration such as field ads, official social media, and player’s interactive events, we aim to enhance our brand awareness in global markets. We will be together with our customers and partners and expand our market share with our premium products featuring safety, value, and excellent performance. This is our commitment to consumers worldwide.”" Shen stated.
