Apollo Tyres, the parent company of Vredestein Tyres, has recently inked a significant sponsorship deal, positioning Vredestein as the Official Main Sponsor for the prestigious FIS Alpine World Ski Championships 2025.
The event, scheduled to take place from 4 to 16 February in Saalbach, Austria, is set to enhance the brand’s visibility and underscore its commitment to high-performance winter and all-season tyres.
Expanding Brand Presence:
Following the success of the 2023 partnership in the championships held in Courchevel and Méribel, France, this new agreement, facilitated by Infront, the exclusive marketing partner of the event, promises to further elevate Vredestein's brand recognition. The sponsorship will spotlight the award-winning range of Vredestein winter and all-season tyres, aligning the brand with the high-calibre event.
A Premier Event:
The FIS Alpine World Ski Championships, held biennially, is a globally revered competition in alpine ski racing. The 2025 edition anticipates the participation of approximately 600 elite male and female athletes representing over 75 nations. Competitors will vie for top honours across core disciplines, including Downhill, Super G, Giant Slalom, Slalom, and Combined, making it a spectacle of skill and endurance.
Inspiring Future Generations:
Beyond the competition, the Championships play a crucial role in fostering enthusiasm for winter sports and inspiring the next wave of skiing talent. Having been hosted in 12 countries across various continents, the event serves as a cultural and sporting bridge, connecting diverse skiing communities.
Strategic Brand Placement:
During the 2025 Championships, Vredestein’s presence will be conspicuously visible. The brand will feature on athlete bibs in selected events, along with banners on the competition courses. Additional branding opportunities include the official leaderboard and the backdrop for the flower ceremony during the opening ceremony and winners’ presentations.
Benoit Rivallant Speaks:
Benoit Rivallant, President Europe at Apollo Tyres, emphasises the global reach of the FIS Alpine World Ski Championships, noting its appeal to hundreds of millions of viewers worldwide. This partnership aligns perfectly with Vredestein's ethos, showcasing both the brand and the high-performance capabilities of their tyre ranges.
A Broader Sporting Commitment:
This agreement is part of Apollo Tyres' larger strategy to engage with sports enthusiasts worldwide. Their involvement extends to various major sporting events, including motorsport, football, and running, emphasising a commitment to premium quality and performance-focused products.
The FIS Alpine World Ski Championships 2025 promises to be a significant platform for Vredestein, underlining the brand’s association with excellence and performance in challenging winter conditions. This sponsorship deal not only boosts Vredestein’s visibility in the winter sports arena but also reaffirms its position as a leader in high-quality tyre manufacturing.
