TyreSafe, has introduced an innovative approach to New Year's resolutions with the unveiling of its #DriveJanuary campaign. This initiative stands apart from conventional resolutions, urging drivers to prioritize lifelong tyre safety over transient fitness or financial aspirations. The #DriveJanuary challenge seeks to instill a regular habit of tyre maintenance, emphasizing its pivotal role in road safety.
TyreSafe, has introduced an innovative approach to New Year's resolutions with the unveiling of its #DriveJanuary campaign. This initiative stands apart from conventional resolutions, urging drivers to prioritize lifelong tyre safety over transient fitness or financial aspirations. The #DriveJanuary challenge seeks to instill a regular habit of tyre maintenance, emphasizing its pivotal role in road safety.
The campaign, akin to the popular health-oriented #DryJanuary movement, champions a commitment that spans beyond the initial month, fostering a realistic and ongoing dedication to road safety among motorists. TyreSafe's research, derived from the 2023 Tread Depth Survey, underscored a concerning statistic: almost half of the vehicles on UK roads operate with low or illegal tread.
Officially launched across social media platforms, the #DriveJanuary campaign aims to alter behavioural patterns by advocating for a simple yet crucial habit—monthly tyre checks. By framing tyre safety as a routine practice, TyreSafe anticipates contributing significantly to road safety, spurred by a study revealing the ephemeral nature of typical resolutions. According to The Forbes Health/One Poll survey, most resolutions last less than four months, whereas TyreSafe aims for a lifelong behavioural shift among drivers.
In a bid to highlight the campaign's gravity compared to other resolutions, TyreSafe humorously contrasts the potential impact:
TyreSafe encourages motorists to 'A.C.T'—Air pressure, Condition, and Tread—once a month, stressing the ease of the process and its crucial role in road safety. Stuart Lovatt, TyreSafe Chair, emphasized the enduring significance of the #DriveJanuary campaign: "As we embark on a new year, TyreSafe encourages drivers to make a resolution that extends far beyond personal goals—a commitment to tyre safety."
The campaign underscores a resolution that transcends momentary aspirations, contributing to a safer driving environment and ultimately saving lives. Lovatt highlighted, "By checking your tyres once a month every month, you make a commitment that truly lasts a lifetime."
For motorists, the call to action is clear: adopt a simple routine that ensures not just personal safety but the safety of everyone on the road.
For more information and tyre safety guidelines, visit www.tyresafe.org
