Prometeon Tyre Group, has inked a three-year partnership with the Italian Football Federation (FIGC). This deal, announced in Coverciano, Florence, designates Prometeon as the Official Tyre Partner of Italy’s national football teams, encompassing the men’s, women’s, and junior teams from 2024 to 2026.
The announcement was made in the presence of notable figures including Gabriele Gravina, the Chairman of FIGC, and the national team head coach, Luciano Spalletti, alongside Roberto Righi, the Chief Executive Officer of Prometeon Tyre Group.
Roberto Righi expressed his enthusiasm for the partnership, stating, “We’re proud to contribute to the Azzurri’s dream and it’s the perfect opportunity to enhance the brand’s visibility.” He further elaborated on the synergy between the values of Prometeon and those inherent in football: “The national football team unites the entire country in its passion for football and in the desire to compete at the highest levels in the world’s most popular sport. Talent, the desire to win and, above all, team spirit – the essentials of sport – are core values for Prometeon as well.”
Gabriele Gravina, Chairman of FIGC, welcomed Prometeon, acknowledging the shared values and objectives between the two entities: “We welcome Prometeon as Official Tyre Partner of Italy’s national football teams and thank the company for contributing to the national side. Ongoing research aimed at improving reliability and performances are fundamental factors common to all our various experiences, and we will work together as a team to attain ever more ambitious goals.”
This partnership is not Prometeon’s first foray into sports sponsorships. The company already has a presence in the SBK World Championship and is a co-title partner of the Pata Yamaha Prometeon WorldSBK Official Team. It is also the main sponsor of Parma Calcio. The agreement with FIGC is set to further enhance Prometeon’s visibility through various communication platforms and numerous events leading up to major international competitions in 2024 and 2026.
As part of the agreement, the Prometeon logo will be prominently displayed in press conference backdrops and on LED walls within playing fields. Additionally, Prometeon tyres will be featured on the coach used by the Azzurri team for their travels, further integrating the brand into the fabric of Italian football.
This partnership marks a significant collaboration between a leading industrial entity and one of the most passionate football nations, promising to bring a new dynamic to the world of sports sponsorships.
