Micheldever Group, a leading player in the tyre distribution and retail sector, has marked a significant milestone in its business evolution with a comprehensive digital transformation, leveraging the advanced CMS capabilities of Storyblok and the strategic expertise of digital agency Profound. This strategic move has not only enhanced the company's online presence but also set a new benchmark in leveraging technology for business growth.
The transformation centered on the launch of a new, state-of-the-art Protyre website, moving away from a legacy system that was both outdated and maintenance-intensive. By adopting a MACH architecture—characterised by its use of Microservices, API-first, Cloud-based, and Headless technologies—the Protyre website has seen remarkable improvements in performance, customer experience, and data optimisation.
This tech overhaul included the integration of commercetools for cutting-edge eCommerce solutions, Pimberly for streamlined product information management, Bynder for efficient digital asset management, and Algolia for enhanced site search and discovery capabilities. The result? A staggering 98% increase in conversions, showcasing significant advancements in both mobile and desktop conversion rates. Furthermore, the website's load time has decreased dramatically, achieving a perfect score in Lighthouse's SEO assessment.
The digital revamp underscores Micheldever Group's commitment to a composable, future-proof architecture, highlighting a Software as a Service (SaaS)-based approach that prioritises flexibility and a forward-thinking strategy. This approach not only ensures operational excellence but also positions the company for sustained growth and innovation.
The successful execution of the Protyre project has earned Micheldever Group a well-deserved nomination as a finalist in the 2024 UK Digital Excellence Awards for 'B2C Website of the Year.' This recognition is a testament to the company's dedication to embracing technological advancements and setting industry standards.
Industry experts are taking note, predicting that the adoption of MACH architecture will emerge as a dominant technology trend. This shift promises not only cost reductions and faster development cycles but also the agility to introduce new features and functionalities, thereby ensuring businesses remain competitive in an ever-evolving digital landscape.
In the words of a spokesperson from Micheldever Group, "Our digital transformation is not just about improving our online presence; it's about redefining how we engage with our customers and setting new standards in the tyre industry. With the support of Storyblok and Profound, we've not only achieved our goals but have also paved the way for future innovations."
As the Micheldever Group continues to drive forward with its digital strategy, it stands as a prime example of how traditional businesses can successfully navigate the digital age, ensuring they remain at the forefront of their industry.
