Kumho Tyre, a recognised player in the tyre industry, has achieved a notable milestone by securing the International Forum (iF) Design Award 2024. This distinction places Kumho alongside elite company, as the iF Design Award, alongside the Red Dot Design Award and IDEA Design Award, forms the trifecta of the world's most prestigious design accolades. Since its establishment in 1954 by International Forum Design GmbH, the award has become a symbol of design excellence, with the 2024 iteration seeing a record 11,000 submissions from 72 countries, judged by an international panel of 132 experts.
The award-winning ECSTA PS71 EV tyre by Kumho is tailor-made for the burgeoning electric vehicle (EV) market. Market research by FMI has highlighted the explosive potential of the EV tyre market, which stood at $9.4 billion last year and is expected to grow by 26.6% annually over the next decade. This growth trajectory suggests a tenfold increase by 2033, underlining the significance of Kumho's innovative efforts in this space.
The ECSTA PS71 EV sets itself apart with its superior energy efficiency, which significantly enhances mileage per charge. It boasts a considerably lower rolling resistance compared to standard tyres, facilitating better fuel economy and optimal performance. Real-world testing has demonstrated that this tyre is 15% more efficient in driving distance than its competitors, a testament to its groundbreaking design.
In addition to its energy efficiency, the ECSTA PS71 EV addresses another critical aspect of EVs: noise reduction. With EV motors inherently quieter, Kumho has innovated to reduce tyre noise through a new pattern design and the integration of sound absorption materials, ensuring a quieter driving experience.
Durability and performance also receive a boost, with the tyre designed to withstand the instant acceleration and heavier weight typical of EVs. Its enhanced grip and wear performance ensure reliability and safety, even under the high demands placed on tyres by electric mobility.
Man-sik Cho, head of R&D Division at Kumho Tyre, emphasises the company's commitment to meeting the evolving demands of the mobility market through innovative and future-oriented technologies. Kumho's consistent recognition in global design competitions attests to its excellence and creativity in product development, solidifying its position as a leading brand in smart mobility solutions for a sustainable future.
Kumho Tyre's success in the iF Design Award 2024 not only showcases its design prowess but also highlights its strategic foresight in embracing the shift towards electric mobility. By focusing on innovation and customer needs, Kumho continues to reinforce its reputation as a global premium brand, committed to advancing the frontier of tyre technology in the era of electric vehicles.
