GB Tyres has been appointed as the official UK distributor of Kenda passenger car, SUV, 4x4 and van tyres, a move that will enhance GB Tyres' product portfolio and offering to UK retailers.
GB Tyres aims to work with selected brands and partners on a long-term basis, especially those with values aligned to theirs. The partnership with Kenda, an award-winning brand that has been in the industry since the 1960s and continually developing, is a perfect fit for GB Tyres.
Sukhi Singh, the Managing Director of GB Tyres, expressed his excitement about the partnership, stating that Kenda's products offer excellent quality, backed up with European R&D, at a fantastic value premium economy price point, perfect for the UK market. The Kenda brand complements GB Tyres' existing product ranges, making it a perfect match.
Kenda's history dates back to the 1960s, and they established their European Technical Centre in 2016. The centre has enabled Kenda to develop high-quality products that deliver tyre test results that are highly respectable. For example, the KR210 was recently ranked 11th out of 50 tyres by ADAC in its 2023 205/55 R16 test, with a top-five ranking for straight aquaplaning and top-eight ranking for curved aquaplaning. Kenda's focus on performance attributes that are important to the UK market is evident in its competitively priced product range.
Henno Plaggenborg, the Director Automotive Division, Europe at Kenda Tyres, expressed his delight in appointing GB Tyres as the official UK distributor, saying that he was confident that GB Tyres would represent the brand professionally and provide an excellent service to UK retailers. GB Tyres has already received its first Kenda containers, and a selection of the range is available for immediate delivery.
Over the coming weeks and months, the range of Kenda stock available for immediate delivery will continue to grow, and GB Tyres will have exclusive access to the entire range of PCR, SUV, 4x4 and van range in the UK.
The Kenda range is extensive, covering the majority of passenger vehicle requirements, including UHP, HP, Touring, and Eco-focused tyres. The range also includes track day tyres, All-Terrain and Mud-Terrain tyres, as well as winter and all-season products, with close to 700 unique SKUs in total. GB Tyres is willing to consider local exclusivity with suitable retailers and will develop a range of dealer support materials while working closely with Kenda Europe to develop the brand in the UK.
With Kenda's reputation for quality, performance, and innovation, GB Tyres is poised to make an even more significant impact in the UK market.
