Hankook Tire, a well-known premium tyre maker, has introduced a new line of truck and bus tyres under its Laufenn Brand in the UK. Laufenn truck and bus tyres target the second tier of the UK market, catering to customers who value reliability and quality from an established tyre manufacturer.
The initial launch includes nine different tyre patterns, covering a wide range of sizes for transporting goods, people, and construction traffic. The aim is to meet more than 85% of the market's needs, with most sizes carrying the 3PMSF (Three-Peak Mountain Snowflake) labeling.
Laufenn is a secondary brand of Hankook, which was successfully established in 2015 in the passenger car sector and is known for its attractive price-performance ratio. The strategic positioning of the
