In a bold move to solidify its presence in the UK market, Goodyear UK has unveiled a new seasonal advertising campaign for its acclaimed all-season tyre, the Goodyear Vector 4Seasons Gen-3. This initiative underscores Goodyear's escalating commitment to TV advertising in the UK, aiming to make a significant impact with an estimated 50 million impressions across the nation's driving community.
The campaign, set to air on popular channels such as Quest, DMAX, Discovery Turbo, Eurosport, and Food Network, showcases the exceptional performance of the Goodyear Vector 4Seasons Gen-3 across all four seasons. It particularly emphasizes the tyre's adaptability and reliability in the diverse and often unpredictable UK weather conditions.
The European Tyre & Rubber Manufacturers Association (ETRMA) recently highlighted the burgeoning growth of the all-season tyre segment. Over the past seven years, this segment has witnessed an impressive average year-on-year growth rate of 21.7%. A significant driver behind this surge is the growing preference of premium car manufacturers to either equip their vehicles with all-season tyres or offer them as an optional feature to customers.
The Goodyear Vector 4Seasons Gen-3 is emblematic of this trend. It proudly sports the Three Peak Mountain Snowflake (3PMSF) symbol, signifying its prowess in tackling challenging conditions like ice, slush, and snow. Equipped with cutting-edge features such as Goodyear’s Aqua Control Technology, Dry Handling Technology, and Snow Grip Technology, this tyre is versatile enough to fit a broad spectrum of vehicles, ranging from compact hatchbacks to high-end luxury cars, with sizes suitable for 14” to 22” wheels.
Andy Marfleet, Marketing Director UK&I at Goodyear, expressed his enthusiasm about the campaign, stating, “It’s great to see Goodyear on our TV screens as we continue the promotion for Goodyear Vector 4Seasons Gen-3. As the weather gets colder, Goodyear Vector 4Seasons Gen-3 can make the difference, providing enhanced grip, performance and confidence to drivers.”
He further added, “In tyre performance tests, it stands out among the competition for its economic and environmental credentials, low rolling resistance, and balanced performance all year round.”
To top it off, the tyre recently received a 'highly recommended' rating by Tyre Reviews, further cementing its position as a top choice for drivers seeking a reliable all-season tyre.
The campaign, set to air on popular channels such as Quest, DMAX, Discovery Turbo, Eurosport, and Food Network, showcases the exceptional performance of the Goodyear Vector 4Seasons Gen-3 across all four seasons. It particularly emphasizes the tyre's adaptability and reliability in the diverse and often unpredictable UK weather conditions.
The European Tyre & Rubber Manufacturers Association (ETRMA) recently highlighted the burgeoning growth of the all-season tyre segment. Over the past seven years, this segment has witnessed an impressive average year-on-year growth rate of 21.7%. A significant driver behind this surge is the growing preference of premium car manufacturers to either equip their vehicles with all-season tyres or offer them as an optional feature to customers.
The Goodyear Vector 4Seasons Gen-3 is emblematic of this trend. It proudly sports the Three Peak Mountain Snowflake (3PMSF) symbol, signifying its prowess in tackling challenging conditions like ice, slush, and snow. Equipped with cutting-edge features such as Goodyear’s Aqua Control Technology, Dry Handling Technology, and Snow Grip Technology, this tyre is versatile enough to fit a broad spectrum of vehicles, ranging from compact hatchbacks to high-end luxury cars, with sizes suitable for 14” to 22” wheels.
Andy Marfleet, Marketing Director UK&I at Goodyear, expressed his enthusiasm about the campaign, stating, “It’s great to see Goodyear on our TV screens as we continue the promotion for Goodyear Vector 4Seasons Gen-3. As the weather gets colder, Goodyear Vector 4Seasons Gen-3 can make the difference, providing enhanced grip, performance and confidence to drivers.”
He further added, “In tyre performance tests, it stands out among the competition for its economic and environmental credentials, low rolling resistance, and balanced performance all year round.”
To top it off, the tyre recently received a 'highly recommended' rating by Tyre Reviews, further cementing its position as a top choice for drivers seeking a reliable all-season tyre.
For those interested in experiencing the unparalleled performance of the Goodyear Vector 4Seasons Gen-3, we invite you to purchase it here.
