Falken Tyre Europe GmbH will display its most extensive selection of tyres to date at this year's Tire Cologne, taking place from 4-6 June. The showcase will feature everything from energy-efficient tyres designed for electric vehicles to robust off-road options and high-performance ultra-high performance (UUHP) tyres.
The exhibition at the Cologne Trade Fair will cover a sprawling 400 square metres in Hall 6.1, from Stand C010 to D019, where industry attendees can explore the latest advancements in tyre technology. A highlight is the debut of the UUHP AZENIS RS820, a tyre specifically engineered for motorsport and track days, capable of handling speeds up to 300km/h. Additionally, the new Falken ZIEX ZE320, set to replace the ZE310 model, will be introduced. Although it no longer carries the ‘ECORUN’ label, the ZE320 has been developed to be more environmentally friendly than its predecessor, featuring a new pattern and sustainable materials, produced in Turkey.
Markus Bögner, Managing Director, President, and CSO of Falken Tyre Europe, expressed enthusiasm about the diversity of the range: “2024 sees our broadest range of tyres ever on sale, ensuring dealers have choice from a brand they trust. From trucks to light vans, and from track day enthusiasts to those seeking EV-specific tyres, more drivers and fleet operators can choose our tyres that deliver high levels of technology and performance at competitive prices.”
The company is also responding to the growing demand for seasonal tyres. The latest offerings include the HS02 PRO winter tyre and the AS220 PRO all-season tyre, alongside specialised products like the Winterpeak F-ICE1 and F-Snow for extreme conditions. For light commercial vehicles, Falken will present durable LINAM tyres suitable for winter, summer, and all-season use. Falken’s fleet experts will be available to discuss the commercial advantages of choosing their products.
In addition to tyre innovations, Falken will continue to engage attendees with interactive experiences. Aligning with its expansion into digital motorsports, Falken will host sim racing setups where visitors can test their driving skills. The official Falken Esports team, which is competing in three championships this season, highlights the brand's commitment to the evolving world of digital racing.
