Dębica, has announced the release of the Dębica Presto, a new summer tyre designed to cater to the budget segment while ensuring high performance for modern SUVs. Featuring superior wet grip and efficiency, the Presto is available in sizes from 16 to 19 inches, aligning with the increasing consumer shift towards larger SUV tyres without compromising on quality or affordability.
The Dębica Presto incorporates several technological advancements aimed at providing versatile usage across a variety of vehicle types, emphasizing durability and reliable performance. Noteworthy is its low rolling resistance compound, which enhances fuel efficiency, making it an ideal choice for budget-conscious drivers seeking an eco-friendly option.
A key feature of the Presto is its tread pattern designed for effective water evacuation, improving safety and control in wet conditions. This, combined with its robust construction, allows the tyre to support a broad spectrum of vehicle fitments, especially the latest SUV models that require higher performance standards.
Sonia Leneveu, Director of Marketing Consumer Europe at Goodyear, remarks on the new launch, "With Dębica's latest addition to our summer tyre lineup, we aim to further solidify our position in the budget tyre market. The Dębica Presto, available in 22 sizes, is a strategic response to current market trends, offering our customers quality and value."
The Dębica Presto was introduced to the market starting January 2024, with a phased rollout plan to release a total of 22 new sizes by August 2024. This approach ensures broad availability for drivers to benefit from the latest in tyre technology, aimed at enhancing their driving experience and safety.
The release of the Dębica Presto reflects the company's ongoing commitment to delivering innovative, affordable tyre solutions to meet the evolving needs of consumers in the automotive industry. With the summer tyre market experiencing steady growth, the Presto is well-positioned to make a meaningful contribution by providing a balance of performance, efficiency, and cost-effectiveness for drivers worldwide.
